Alloy Personal Training Business How To Identify And Speak To Your Market
In the United States, there are more than 100 million over the age of 50. They also account for 70% of disposable income spending.
In addition to having higher amounts of disposable income, this demographic has the time to spend on fitness, which is very important for them. These reasons explain why they make great long-term fitness clients.
However, as Jay puts it in this episode, fitness facilities don't know how to or don't even want to market to this demographic. This is very intriguing and something every fitness entrepreneur should think about.
Here at Alloy, we have known this for a long time, and this was further confirmed by our market research for our franchise. We realized that this is an underserved market.
People over 50 are the largest growth opportunity for a fitness business and will remain so for the foreseeable future. But how and why to market to the 50 plus crowd is the million-dollar question.
Listen in as Rick and Jay give you some tactics to use and also what not to say!
Key Takeaways
- Why does the fitness industry ignore the 50 plus demographic? (02:56)
- How personal training helps serve the older demographic well (05:34)
- How to market to the 50 plus crowd (09:55)
- The different niches among the wider older demographic (10:58)
- Words you should ever use when speaking to an older demographic (13:08)
- How to build your brand around premium servicing to attract
- How to package your brand as a premium service to attract the 50 plus crowd (20:45)
- How to align all your content to be consistent with your target market (28:15)
Additional Resources:
- Jay's Website: https://www.primefitcontent.com/
- Jay's Email: Jay@primefitcontent.com
- Jay's Podcast: https://podcasts.apple.com/ph/podcast/the-optimal-aging-podcast/id1532395738
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