Alloy Personal Training Business

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big rewards.They share that having a structured approach to check-ins and recognizing life’s challenges (like injuries or travel) can dramatically improve your business’s long-term success.Listen to this episode now and discover how a little extra care can make a huge impact.(Be sure to check out Part 1 of the series if you missed it!)Key TakeawaysIntro (00:00)Accountability sessions in personal training (04:01)The importance of personalized care (06:24)Examples of accountability sessions in action (13:55)The role of accountability sessions in retention (20:12)The impact of personalized care on client loyalty (20:27)The analogy of poles in the ground (21:13) Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference.From uncomfortable sales moments to deeply personal coaching sessions, Alloy’s model proves that the way you treat people is more important than the services you offer.You’ll also hear about the importance of consistent effort—like making phone calls to clients or following up on leads—and how this ‘boring’ work creates incredible results in the long run.Listen in and learn how Alloy ‘out cares’ the competition.Key TakeawaysIntro (00:00)Differentiating Alloy through care (02:38)Starting point session: Jerry's story (04:10)The importance of consistent care (11:07)Overcoming discomfort in sales (13:36)Boring work and consistent effort (18:42)Consumer loyalty statistics (29:16)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.These supplements are essential for improving physical performance, brain health, and overall well-being.They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.This episode is perfect for anyone looking to optimize their fitness journey with the right supplements and avoid the confusion that comes with the overwhelming number of options available.Want to learn which supplements truly deliver? Listen now and boost your fitness results today!Key TakeawaysIntro (00:00)Supplements and their importance (01:58)Benefits of supplementation and personal experiences (04:11)Detailed discussion on creatine (07:11)Whey protein and its role in muscle building (12:44)Omega-3s and their impact on heart health (17:22)Vitamin D and its role in mood and immune system (20:53)Multivitamins and greens for comprehensive health (26:06)Additional supplements and their specific benefits (34:00)Conclusion and final thoughts (34:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about experience.The Torque approach is listening first, designing around client goals, and crafting space-efficient setups that look as good as they perform.Whether it’s kettlebells or the multifunctional Racks, Torque’s products are tailored for real-world training and long-term durability.Rick and Lee also look ahead to what’s next: the integration of recovery tools, the enduring rise of strength training, and how drugs like GLP-1s may shift the focus from cardio to muscle preservation.Tune in to learn more!Key TakeawaysIntro (00:00)Lee Hodges' Professional Background (02:05)Transition to Torque and Philosophy (03:55)Torque's Unique Products and Design Philosophy (06:24)Torque's Process and Customer Service (11:29)Challenges and Solutions in the Fitness Industry (12:56)Future Trends and Industry Insights (13:08)Final Thoughts and Contact Information (28:14)Additional Resources:- Torque Fitness: https://www.torquefitness.com/—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise built on operational integrity, not just flashy sales techniques.Alloy uses EOS to keep the entire team aligned and informed. Jared also reflects on how Alloy’s core values and focus on helping franchisees win are what truly drive growth. Rick and Jared both emphasize that putting franchisee success first naturally fuels the business, eliminating the need for gimmicky sales strategies.The episode wraps with a recognition of Jared’s performance and a shared excitement about maintaining this values-driven approach as Alloy continues to expand.Key TakeawaysIntro (00:00)Alloy’s growing brand recognition at the conference (04:31)Jared’s success pitching without notes (09:15)How EOS gives every team member full visibility (11:02)Core values and "helping people win" as drivers (13:50)Jared’s reflections after returning from the event (15:43)Staying focused on franchisee success over gimmicks (17:57)Cautionary tales of sales-first franchise brands (21:54)Alloy’s slow, sustainable franchise growth strategy (23:05)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic thinking and hands-on customer interaction—plus how to delegate wisely and empower your team.They also explore the role of gym owners in this model, how to support without micromanaging, and what tasks fall on the owner vs. the Director.👉 Tune in now and learn how to make your gym thrive by keeping the main thing the main thing.Key TakeawaysIntro (00:00)Role of the director and time management (3:33)Day-to-day responsibilities of a director (7:04)Coaching the team and delegating tasks (18:28)Owner's role and support (26:08)Final thoughts (32:01)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy’s franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness.Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott’s outlook on life and business.Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee.Key TakeawaysIntro (00:00)Starting over after leaving a toxic business partnership (01:16)Launching a niche concrete business with systemized quoting (03:28)Involving family in the Alloy franchise (06:26)Concrete vs. Alloy: similarities in process and systems (09:46)Managing people in concrete vs. fitness (11:44)Owner involvement in early stages of a franchise (14:06)The danger of letting go too early in "semi-absentee" ownership (18:19)Why Scott chose Alloy over other fitness concepts (20:27)Finding purpose and happiness in the fitness industry (28:25)Transitioning from obligation-based work to passion-driven business (32:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams.Key TakeawaysIntro (00:00)What a learning management system is (02:31)Why Alloy needed a custom LMS (04:17)Designing for all learning styles (06:16)Real-world onboarding use cases (07:54)Behind-the-scenes of filming sessions (10:18)Building the LMS without external funding (11:47)Organizational strategy and team contributions (13:35)LMS teaches care, not just tasks (16:22)Integrating customer service and coaching (17:13)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic.Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often overlooked in the fitness space.Jay breaks down how fitness for those over 50 isn’t about hitting extreme fitness goals but about creating a long-term health plan that enhances their ability to live life to the fullest. He discusses the importance of crafting messages that resonate with older adults, showing them that fitness isn’t just about looking good - it’s about feeling great, being active, and doing the things they love for longer.🎧 Listen to the episode to learn how to engage with the over-50 crowd and turn them into loyal clients.Key TakeawaysIntro (00:00)Purpose and audience of Jay’s book (01:49)Communicating with the 50+ demographic (04:31)Marketing strategies and customer experience (12:52)Storytelling and emotional connection (19:29)Channels and frequency of communication (24:04)Building relationships and providing value (26:34)Additional Resources:Prime Fit Content – https://primefitcontent.comSelling Longevity Over 50 – https://www.amazon.com/Selling-Longevity-Over-50-Transform-Business/dp/B0FHF6W8FL—-- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren’t just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly’s role in coaching directors and helping owners move from pre-sale to full operation.If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy’s support system, this is a must-listen.Key TakeawaysIntro (00:00)Kelly’s background in fitness and education (03:03)Kelly’s role as Franchise Business Coach (05:53)Supporting new franchises post pre-sale (10:15)What sets top owners apart (12:57)Traits of strong directors and coaches (16:56)Coaching and training effectiveness (18:26)The importance of a growth mindset (21:23)Franchise success as a personal development opportunity (23:09)Lighthearted talk about taming wild animals (24:13)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!