Alloy Personal Training Business

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase of construction, this episode is your call to shift into go mode.You’ll learn how early engagement with hiring, marketing, and community outreach correlates directly with long-term success. Plus, the tools and systems Alloy provides make it all doable even if you’ve never hired or marketed before.If you’re serious about hitting the ground running, this episode will change how you think about your pre-sale phase. Don’t wait to get started - this is where momentum begins.Key TakeawaysIntro (00:00)Overview of training structure (pre vs. during) (02:16)Triggering the training timeline from construction (05:02)Engagement level predicts success (08:50)The importance of hiring and urgency (11:00)Use of franchise community for hiring help (17:59)Organic marketing explained (21:41)Lead goal before training: 100 leads, 20 booked (23:35)Software onboarding and its importance (27:46)Community marketing builds long-term viability (30:35)Using social media for local branding (33:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.Suzanne also opens up about her struggles with weight loss in her 60s despite years of working out and healthy eating. When traditional methods failed, she turned to GLP-1s and found success, losing 30 pounds and regaining control of her health.She details her journey, the pros and cons of different medications, and how strength training preserved her muscle mass.Rick and Suzanne explain how Alloy’s strength-based approach makes it the perfect companion to these medications. They bust myths, challenge fitness dogma, and offer a hopeful message for those feeling stuck.Listen in to learn more about how to align your fitness business with medical wellness.Key TakeawaysIntro (00:00)Semaglutide and tirzepatide as weight loss aids (02:25)Weight loss results and side effects after 3 months (09:05)Transition to maintenance dosing (12:02)Criticism from fitness purists (14:23)Benefits of GLP-1s beyond just weight loss (16:27)Strength training’s role in preventing muscle loss (20:08)GLP-1s shift calorie focus from burning to managing intake (24:03)Alloy and GLP-1s are not competitors - they’re allies (30:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him in after he had considered other opportunities.He also dives into his mindset on leadership and growth in his book, The Progress Zone, which is designed to help people of all ages achieve their potential by fostering a growth mindset and improving emotional intelligence.This episode is packed with valuable insights for anyone seeking personal and professional growth. Tune in to hear how Jody’s story can inspire you to take action today.Key TakeawaysIntro (00:00)Jody's background in law enforcement and real estate (01:43)Transitioning from a stable job to entrepreneurship (04:26)Jody's book - The Progress Zone (08:03)The importance of health and wellness in achieving personal success (12:09)Jody’s reasons for choosing Alloy and its business model (15:27)Servant leadership in personal and professional life (22:09)Jody’s philosophy on leading with compassion (24:38)Additional Resources:The Progress Zone: Unlocking Your Full Potential by Jody Donaldson: Amazon LinkJody’s LinkedIn: https://www.linkedin.com/in/jodyddonaldson/Alloy Personal Training Cary: https://alloypersonaltraining.com/location/cary-nc/—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it’s possible to prioritize fitness without overhauling your life.Rick and Wes explore why many modern fitness trends overcomplicate health, the science behind why “simple works,” and how the Alloy Personal Training approach mirrors what leading longevity experts recommend. They also dive into how mindset, structure, and sustainability fuel lasting change—no matter your age or starting point.🎧 Tap play now to hear how it’s done.Key TakeawaysIntro (00:00)Wes' transformation journey (04:02)Seeking professional guidance (08:31)The science of fitness and nutrition (14:43)Simplifying fitness and nutrition (21:28)The role of accountability and consistency (25:46)The role of strength training on long-term health (27:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue relationships before they falter. Rick and Matt also offer insights on system adherence and why trainers going off-script can hurt more than help.Learn how Alloy creates a concierge-level fitness experience to drive long-term loyalty and success. These retention principles will surely elevate your business.🎧 Tune in now to learn how to transform good service into an unbeatable competitive edge!Key TakeawaysIntro (00:00)Never assume your team knows your value proposition (03:15)Explain premium service expectations clearly to staff (06:36)The Starting Point Session builds early trust and clarity (09:46)Follow up immediately after first sessions and workouts (14:39)The first 90 days are critical for client buy-in (16:09)Clients won’t pay for what they don’t use (20:49) “Run the play” – consistency in delivery is non-negotiable (24:21)Coaching personality is key for retention (29:47)Helping people must be your core motivation (34:30)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.They reveal the key numbers every gym owner should track daily, the simple habits that keep members engaged, and why taking your own training sessions can tell you more about your business than any report ever could.They also discuss why structure is the secret weapon of successful franchisees, how to inspect what you expect from your team, and how just four months of all-in effort can set your gym up for long-term success. If you’ve ever wondered what semi-absentee ownership really looks like (and if it’s even possible), tune in to learn more. Key TakeawaysIntro (00:00)Discussion on semi-absentee ownership (02:17)Importance of phone calls and member engagement (04:34)GWC and daily presence (06:17)Member experience and core tenets (16:46)Managing daily and weekly metrics (18:08)The role of accountability and structure (20:17)The importance of knowing your numbers (25:28)The concept of semi-absentee ownership revisited (27:35)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and digital transformation for franchises. With years of experience in both technology and franchise operations, Parnell shares his thoughts on how AI is reshaping sales, marketing, and customer engagement.From Agentic AI automating business decisions to the next wave of fitness wearables, Rick and Parnell cover it all. They explain how franchise owners can upgrade outdated systems, leverage AI tools, and create seamless customer experiences.🔥 Don’t get left behind! Tune in and future-proof your business!Key TakeawaysIntro (00:00)Parnell Woodard’s background in tech & franchising (02:09)The biggest challenges with legacy systems in businesses (07:09)How businesses should approach digital transformation (10:13)The explosion of AI in sales, CRM, and marketing (16:48)Wearables and AI-driven hybrid fitness coaching (22:58)How AI is reshaping marketing & why CMOS must adapt (26:25)Parnell’s hilarious karaoke story in Bermuda (29:16)Additional Resources:Connect with Parnell WoodardLinkedIn: https://www.linkedin.com/in/parnellwoodard/Website: https://thefranchisecto.com/—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn discuss why imposter syndrome is often just inexperience, how franchisees can avoid common pitfalls, and why personal growth is important for success.Rick and Chamberlynn also cover:The differences between corporate jobs and business ownershipWhy franchisees must actively work in their businesses before stepping backThe importance of leadership, delegation, and personal growthHow to balance execution with strategic thinkingIf you’re considering an Alloy franchise or any form of entrepreneurship, this episode will help you prepare for the mindset shift needed to succeed. Tune in and get the insights you need to confidently step into business ownership!Key TakeawaysIntro (00:00)Chamberlynn’s transition from EA to VP of Corporate Operations (01:42)The challenge of moving from doing to delegating (04:27)The corporate safety net vs. the reality of business ownership (12:13)The importance of learning every aspect of the business (15:48)The psychology of leadership and overcoming imposter syndrome (22:40)How meetings can actually improve productivity (31:05)Why owning a business requires active engagement (34:56)Final thoughts on transitioning successfully (39:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy keeps franchisees engaged without overwhelming them with tech.With Alloy having quickly expanded over the past few years, Rick talks about the challenges of this rapid expansion and why simplifying processes is key to franchise success.🎧 Don’t miss this episode if you’re interested in fitness franchising or the future of AI-driven business models!Key TakeawaysIntro (00:00)Rick’s “33-year overnight success” story (03:52)AI’s role in franchise efficiency (08:14)Agentic AI’s future impact (12:27)Tech tools for franchisee onboarding (16:55)Behavioral change features in Alloy’s consumer app (21:05)Why franchisee success is the #1 metric (25:08)Rick’s must-have tech tool (30:38)“Eating glass” entrepreneurship quote (32:11)Additional Resources:Book Mentioned- The Road Less Stupid—- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.Rick and Matt also discuss how gamification and measurable systems make referrals a consistent part of business operations.Learn creative strategies for getting referrals, including workshops, client appreciation events, and pass-along gifts. Plus, hear how rewarding your top advocates can increase engagement and loyalty.Tune in now and hear how referrals are the best way to get more clients to your business.Key TakeawaysIntro (00:00)Referrals as a business growth strategy (02:53)How to ask for referrals at point-of-sale (05:42)Pass along gifts to ask for referrals (13:01)Using accountability sessions as opportunities for referrals (15:21)Leveraging partnerships with local businesses (17:19)Using workshops and community events to drive referrals (19:06)Gamifying referral efforts with staff and clients (30:05)The value of consistent recognition and rewards (31:54)Creating measurable referral systems (34:20)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!