Alloy Personal Training Business Redefining Semi-Absentee Ownership
A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.
In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.
They reveal the key numbers every gym owner should track daily, the simple habits that keep members engaged, and why taking your own training sessions can tell you more about your business than any report ever could.
They also discuss why structure is the secret weapon of successful franchisees, how to inspect what you expect from your team, and how just four months of all-in effort can set your gym up for long-term success. If you’ve ever wondered what semi-absentee ownership really looks like (and if it’s even possible), tune in to learn more.
Key Takeaways
Intro (00:00)
Discussion on semi-absentee ownership (02:17)
Importance of phone calls and member engagement (04:34)
GWC and daily presence (06:17)
Member experience and core tenets (16:46)
Managing daily and weekly metrics (18:08)
The role of accountability and structure (20:17)
The importance of knowing your numbers (25:28)
The concept of semi-absentee ownership revisited (27:35)
Additional Resources:
- Learn About The Alloy Franchise Opportunity
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