In our current Alloy model, we do not use wearable tech as part of our personal training. It has not always been the case; we used to have specific heart rate belts with a screen where people would track their effort during workouts and outside the gym.

However, from our personal training experience, we intuitively knew that having your heart rate as high as possible is not the end goal of a workout, and neither is it the ideal way to train. We had essentially created a tool that drove behavior we didn't want in the gym, and we had to get rid of it.

For personal training brands and gym owners, we need to understand where we fit in the broader ecosystem of fitness. We are more of a hub of our client's health and wellness, and as such, we are not competing with tech but trying to understand how it fits in our client's overall goals.

Listen in to learn more on how wearable tech fits into the wider ecosystem of fitness and how gym owners can fit tech into their business model.

Key Takeaways

• How tech is a competitor to any fitness brand (01:36)
• Where the Alloy fitness franchise brand stands on wearable tech (02:23)
• How wearables fit into the broader ecosystem of fitness (06:10)
• Why people who wear wearables gain weight (10:14)
• Why personal training brands are a hub of people's health and wellness (11:26)
• Using tech to enhance customer experience (14:00)
• It's about health and wellness, not just workouts (17:24)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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