Alloy Personal Training Business

In this episode, Matt and Rick discuss the optimal formula for how to pay your trainers.The subject of trainer compensation in the fitness industry is an issue that is always dividing opinions. Many gym owners want to know how best to pay their trainers without compromising their business while at the same time attracting good talent.Your payment structure and other benefits you can offer your trainers will greatly depend on your fitness business model. The small group personal training model offers the best opportunity to pay your trainers decent wages and other benefits such as retirement and paid time off.In addition to this, Rick and Matt discuss the different ways you can incentivize your coaches without affecting your margins.Tune in to this episode to learn of the golden rule and the magic formula to apply when it comes to paying your trainersKey TakeawaysThe magic formula you should use to calculate trainer compensation (03:10)Why the small group training model is the easiest to pay coaches (06:01)How we pay our coaches at our gym (06:46)How the two Alloy Franchise models overall payroll to revenue margins look like (08:21)Why performance-based pay is good for your fitness business (12:23)The problem with gym owners focusing only on topline revenue (15:06)Why you have to pay coaches if they are doing sales (16:40)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like.Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness models need to do to succeed.In addition to this, Rick shares his remarkable journey from how he started personal training in people’s homes to pay his way through college. He then opened one of the first facilities dedicated to one on one training. Due to a lack of systems, some staff left to set up their own studios taking some of his clients with them. This was the birth of a systemized process to training, programming, and gym experience.Tune in to hear Rick and Matthew discuss fitness business models, fitness marketing and client experience, and what it takes to succeed in the fitness industry.Key TakeawaysThe studio within a larger club concept, and this was key to maintain revenues (01:58)How experience differs between large gyms and studio models and what you need do (05:04)How to upsell from base memberships to coaching in a large group model (09:39)Success is like weight loss; you have to change your expectations or change your habits (13:38)Creating a franchise business through a systemized approach to training, programming, and experience (16:46)The formula to profitability and why you need to outspend your competition (22:53)How gym owners can market to an older demographic like the automotive does (30:35)The massive opportunity that lies in marketing to an aging demographic (38:30)How to have a viable virtual product for a personal training brand (55:00)Where the fitness industry is headed in the next two years (59:07)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Just like a recipe can easily be ruined by one small wrong ingredient, so can a business. It doesn't matter how well you have done the other 99% of things correctly. If you don't connect all the dots all the time, it doesn't take much to break even a perfect machine.In a fitness business, if you over-promise in the sales office and under-deliver on the floor, and it may be just a small thing, you will push clients away. It doesn't matter how many things you got right if you got one small thing wrong.In this episode, Rick and Matt emphasize the importance of all details in a business. As the saying goes, the devil is in the details. As a franchisee or a gym owner, your most important role is to keep reminding your team of the details and why they should be doing them. Always sweat the small stuff.Tune in to listen to a few examples of the Paprika effect in the gym and how small things make all the difference.Key TakeawaysHow one ingredient can ruin your entire business (02:31)If you don't connect all the dots all the time, you'll break the machine (04:20)Sweat the small stuff: All small details are important (07:27)The barbershop experience: Clients expect one thing all the time (07:53)How it doesn't take much to push people away (12:27)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Many coaches or personal trainers find it hard to disassociate their likes and dislikes from their client’s needs. They are passionate about certain training types, modalities, or even equipment and project this to their clients. That’s why it easy to tell the preferences a particular coach has by watching their clients.However, this is not the right way to go about it. Rick and Matt persuade coaches and gym owners that the different types of training, modalities, equipment, etc., are just tools in our toolboxes. Our work in the fitness industry is to deliver happiness to our clients.To effectively do so, we have to dissociate our likes and dislikes from our client's needs. We have to look at everything we are doing from the lens of the client. Our goal should be to make as many people happy as we can, and to do this, we have to put our personal preferences and ego aside and focus on the client.Listen in as Rick and Matt talk about delivering happiness through fitness by ignoring their own personal biases when it comes to programming for clients.Key TakeawaysYou have to disassociate your likes and dislikes from the needs of your client (02:31)Fitness is a mechanism to deliver happiness (04:35)Why are you in the fitness business? (07:19)Our goals should be to make as many people happy as we can (10:15)The key to being a great coach and a great gym owner (11:04)The approach to having a successful fitness business (13:02)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today's episode, Rick is excited to announce that Matt has bought a stake in the original Alloy Mothership gym. This gym is more than 30 years old and has never had any other owner prior to Matt acquiring a stake.Matt shares with us his long and interesting journey from stumbling upon Northpoint Personal Training as it was called back then to being a fitness director at the mothership location to being a VP of product design at Alloy Franchise.The biggest motivator for Matt to buy a stake was because right now is an excellent opportunity to invest in a fitness business. With vaccinations ongoing, the end is in sight, and once the pandemic is over, the fitness industry will roar back.Tune in to this episode to hear Matt's exciting journey and what being an owner-operator for the original Alloy gym means for him.Key TakeawaysMatt's amazing story from how he found Alloy to where he is now (01:23)How Matt became a director of fitness at the mothership location (04:01)Fast forward to being a VP of program design at Alloy Franchise (08:11)Why Matt Approached Rick for a stake in the gym (09:03)Why it's an excellent opportunity to invest in a gym right now (12:50)The role of the operating partner in a partnership (15:41)How we use our corporate locations to test new ideas before rolling them out to franchisees (17:50)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In today's episode, Rick is joined by Jared Breen, our head Franchise Business Coach, to discuss why entrepreneurs should be ready to hear many nos without getting frustrated or quitting. It's not easy to hear so many nos and fail many times, but this just means you are working hard, and you will eventually succeed.A no is an opportunity to learn and get better. Everybody who ever encountered massive success in what they did had to hear many nos and failed a lot. But they took the nos, stacked knowledge, and experience to them and eventually got better.Hearing no builds character, skill, and passion. Rick and Jared encourage you to resolve to take no as an actual gift. You are building the skills and tolerance that will benefit you further down the road.Listen in to learn why hearing no is an actual gift and why great success is built on a lot of nos and failures.Failing is one of the greatest arts in the world. One fails toward success." ~ Charles KetteringKey TakeawaysYou have to plow through many no's to get to a yes (01:06)Planting seeds and building relationships for an eventual sale (05:29)A no is an opportunity to learn and get better (10:24)No builds resolve, skills, and passion (13:45)Taking the nos and stacking knowledge and experience into them (17:35)Resolve yourself to the fact that a no is a gift (19:14)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As an expert or a personal training brand, not only should you really understand your craft, but you should also manage your member's health and fitness in the gym and outside of it. That's why we always talk about nutrition, supplements, and other important health advice.In this episode, we debunk the 3 most common myths that exist in the fitness industry. With these myths out of the way, we hope you will give the right advice to your clients as they righty expect.The first myth we debunk is the one thing all clients want to do when they come to the gym. We are talking about static stretching. At Alloy Fitness, we don't do much stretching because it doesn't have much impact. Even though stretching feels good to the client, as fitness experts, we should do more to increase their mobility.Tune in to hear Rick and Matt debunk this and other myths and increase your fitness knowledge and ultimately educate your customers when they come to you for help.Key TakeawaysWhy we don't do a lot of static stretching (04:19)Mobility vs. Flexibility (05:41)Is unstable surface training effective? (13:33)How to train for balance with an unstable load (16:27)Does lifting heavy weights make women bulky? (20:22)Why most people would benefit from strength training (23:24)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The explosion in popularity of digital fitness streaming services poses a significant challenge to the brick and mortar fitness business model. Aided by AI, digital fitness is becoming more and more intuitive and appealing to a broader spectrum of people.Notwithstanding this meteoric rise of digital streaming fitness services, Rick and Matt believe that the brick and mortar fitness model is not dead. The secret lies in appreciating that in fitness, there exist two distinct markets; the younger customer avatar and the active aging population.Coming out of Covid, the success of the brick and mortar studio will largely depend on your customer avatar and how well you manage to convince them to come back to the gym. One strength that brick and mortar studios have is the human accountability and the community factors, which we believe will work in our favor.Tune in to this episode and learn how the brick and mortar fitness model can adapt to change and market around our competitive advantages to survive.Key TakeawaysThe interesting numbers and age spectrum of people consuming digital fitness (01:28)Understanding the fitness market and the different customer avatars (03:35)How digital streaming is disrupting the fitness industry (04:36)Why human accountability will be a significant factor in bringing people back to the gym (09:15)How we can adapt to tech change and move forward with it (16:10)Creating a nice community experience for your gym members (19:58)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Did you know that 70% of business partnerships fail? That's right, most partnerships fail due to some mistakes that the partners make early on. In this episode, Rick and Suzanne talk about their business partnership and why it has worked for a long time.The first thing to consider is choosing the right partner. Business partners should have trust and respect for each other and have complementary skills. It's super important to have clearly defined roles for each partner, ensuring that each person knows their duties and responsibilities to the business and what happens if they don’t perform them. All these arrangements and expectations are then brought together in a formal partnership operating agreement that clearly defines the nature of the partnership, including the exit plans and other scenarios that may crop up.Listen in to this episode to learn more about business partnerships and how to do them right from the beginning.Key TakeawaysWhy 70% of business partnerships fail (01:14)How to choose the right business partner (02:29)Why it's very important to have clearly defined roles in a partnership (07:09)Why you need a partnership agreement (09:45)Business partners should have complementary skills sets (12:10)Why it's a smart thing to have a formal operating agreement (13:59)Planning a partnership exit plan (19:00)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As many gym owners will be quick to point out, the fitness industry has taken a beating and has been unfairly targeted in the past year. However, there's a great opportunity right now in the industry as there's plenty of real estate available and some great markets to venture into.In this episode, Rick and Jared talk about the where and the how of finding and building out real estate for your fitness business. As you'll be hearing from them, where you put your gym and who you put in charge are the two most important determinants of success.Before settling on one location over another, there are some metrics that we use at Alloy Personal Training Franchise to decide if we are giving the business the best chance for success. Some of these metrics include population density, average household income, drive time, and many more.Finding the best location for your fitness business is just one step in the process. There are numerous other details you should be on the lookout for before you sign that lease. Tune in to this episode to learn more about this process and how to do it right!Key TakeawaysThe demographics for a personal training studio (03:14)How drive-time and traffic patterns influence the location of a fitness business (05:59)How easy is it to get in and out of your shopping center (08:01)Low-level retail space vs. high-end malls (09:11)How to estimate buildout costs before signing the lease (10:58)The sweet spot between a nice build out and getting a return on investment (12:41)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!