Alloy Personal Training Business The Dreaded C-Word
The word classes in the fitness industry carry a certain awareness and expectation as far as price is concerned. It also carries a certain expectation as to what will happen. Think of it like music and busting a move like in a Zumba class. This is very different from what personal training is and that why we avoid using the word classes to refer to what we do.
The concept of small group personal training is not yet well understood. That’s why the temptation to refer to it as a class is high. Small group personal training is very detailed and a lot of small things need to happen to make it really personal training and not a small class. It is more or less like one on one personal training but done in a small group to make it more affordable.
Small group personal training gives the benefit of personalized attention and personalized programming that takes care of a client’s fitness goals, fitness levels, injuries, etc. You then add the sense of community and training with your peers that lack in one on one setting. This comes with group accountability. All these benefits make this model a very good one that is different from one on one personal training and definitely different from classes.
Listen in to learn more about all the nuances of small group personal training and how the Alloy Franchise helps you run this model to serve the target market that wants personalized attention
Key Takeaways
- The difference between classes and small group personal training (02:34)
- How to do warm-ups for different service layers in the gym (07:40)
- Having a clean clear customer journey in the gym 10:12)
- Should you be on the clock for small group personal training (11:55)
- Why you should not sell time but program and results in personal training (15:00)
- How to do demonstrations for exercises in small group personal training (20:15)
- Why 6 is the right size for us to run small group personal training (25:57)
- Doing a proper small group personal training warm-up (27:30)
- How a coach manages six clients during the workouts at the same time (29:34)
- Using the term sessions rather than classes and making it nuanced in small group personal training (35:34)
Additional Resources:
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