Alloy Personal Training Business

There is no one in the world who doesn't benefit from sales training or a scripted sales process. Even the most talented salespeople are 80% more effective when they sell with a system rather than just shooting from the hip.However, the context of today's episode is related to marketing hooks and unqualified leads. One marketing hook that many people in the fitness space have been doing that rarely works in the long term is offering a free trial or challenge. Any person attracted by a free challenge is not an ideal customer, as historical data reveals. And certainly not in the personal training model. Digital bait and switch hooks will not bring in the right customer to your business.Are you too good at sales? Tune in to this episode to learn why your marketing strategy may not be working for your brand.Key TakeawaysWhy you should sell from a scripted sales process and system (00:58)The one marketing hook that drives people crazy (02:18)Being too good at sales can lead to attracting the wrong customers (05:14)Finding the ideal client for your business (06:40)How marketing hooks can make the relationship transactional rather than relational (10:57)Bait and switch hooks will not bring in the right client (11:34)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

As a gym owner, you have to make the decision whether to offer annual or monthly memberships or even both. It is not a straightforward decision since your membership structure affects other functions in the business as well.Over the years, the fitness industry has changed its approach to memberships largely because how we purchase other services has changed as well. Almost everybody in the world of subscriptions is doing month to month, that consumers have come to expect.Selling an annual membership doesn't have any tangible benefits over a month to month. Even the retention rates between these two structures are comparable. Additionally, it's much easier to sell monthly memberships over annual memberships, thus simplifying your sales processes.Tune in to this episode and hear Rick and Matt discuss the differences between annual and monthly memberships for your gym and what we do here at Alloy!Key TakeawaysAnnual membership agreements vs. month to month agreements (01:28)Why consumers have come to expect the month to month memberships (05:41)How the retention rates compare between annual and monthly memberships (09:04)Why it's much easier to sell month to month memberships (10:01)How the monthly memberships remove the extra barriers in the buying cycle (12:06)How your membership structure affects your marketing and sales processes (13:55)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Occam's razor is a theory advanced by medieval times philosopher known as William Ockham, which states that the simpler explanation of any two is usually the right one. It gives preference for simplicity when looking for solutions or causes of problems.The razor part relates to shaving things down to the simplest solution. Entrepreneurs are always solving problems, but sometimes we make things more complex than they need to be. All things being equal, the simplest solution tends to be the best one.In the fitness space, Occam's Razor Theory can be used when dealing with your team and also with your clients. For your team, the processes and steps need to be the easiest and most efficient for achieving the desired outcome.Whether you are an entrepreneur or a coach, you need to understand this theory. Tune in to this episode and hear Rick explain how it relates to fitness and how you can apply it for greater results.Key TakeawaysWhat is Occam's Razor theory? (01:08)How we overcomplicate it in the fitness space (03:52)How to apply the Occam’s Razor with your team (06:29)At the end of the day, it's a lot easier if you go with the simplest solution (09:44)How the Occam's Razor could help clients move better (17:58)Occam's Razor vs. Hickman's Dictum (21:39)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Does it make sense to convert your existing facility into an alloy franchise? Ever since we announced the new smaller pod model, which is simpler and less expensive, we have had multiple inquiries from gym owners on whether they can rebrand and convert their existing facilities to an Alloy Franchise.In this episode, Rick and Matt take us through why you would convert an existing facility to an Alloy Franchise and how to go about it. We also talk of the criteria we go through to determine if one is a good fit for the brand.Among the many whys of converting to an Alloy Franchise is that it's lonely as an entrepreneur. Having a franchise behind you for support can make all the difference. Franchising is a partnership that helps the franchisee grow quicker.  Another important why is the scalability factor. You are more likely to scale to multiple locations with an Alloy Franchise than when you are on your own.Tune in to this exciting episode to learn more about why converting an existing fitness facility to an Alloy franchise makes a lot of sense and how to go about it!Key TakeawaysDoes it make sense to rebrand an existing fitness facility to an alloy franchise (01:02)Why a franchise is a partnership that helps us grow quicker (02:24)How scaling and selling a business is much simpler with a franchise (04:49)Your chances of success are fivefold higher with a franchise than on your own (10:02)How to qualify financially for an Alloy franchise (12:37)Our systematic criteria for selecting an Alloy location (14:07)Retooling an existing facility to fit the Alloy brand specs and design (19:24)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Entrepreneurs are by their nature problem solvers; that's why they get into entrepreneurship to help people by providing a solution to their problems. However, in your business, the first instinct shouldn't be How but Who.As an entrepreneur and a leader, your time is the most valuable asset to the whole business. It wouldn't be wise to spend it doing mundane tasks that you could easily delegate, which is essentially finding a 'who.'Ultimately, asking Who rather than How allows you to focus just on those tasks that only you can do them. For a gym owner, the most important task that you should be doing is finding leads for the business.Tune in to hear Rick and Matt discuss why entrepreneurs need to start asking Who rather than How. You'll also learn why building this simple but highly effective habit will massively transform your business!Key TakeawaysThe most important question you'll face as an entrepreneur (00:36)You should only do what only you can do (05:18)Why finding your Who will make the How happen (05:58)Being growth-minded rather than cost-minded (08:11)People who work in your business are an investment, not a cost (09:34)How a franchise is a Who that gives you a head start (10:10)You don't need to know how; you need to know who (16:55)Reducing decision fatigue as a leader (20:47)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In our small group personal training fitness model, we come across some questions all the time. These questions revolve around the construct of a small group training and how to do it.The first question that many people transitioning to small group training have is whether to do individualized training. Rick reckons that having an individual program design for each client makes it tough to coach. The coach cannot deliver a great customer experience while coaching four or six clients individually.At Alloy, we run the same workout for the whole gym on particular days but with variations to account for injuries, preferences, and other factors that come up when dealing with people. However, the coach is still following the same template, thereby delivering a more pleasant customer experience.So, debunking the first myth, don’t sweat on individualized program design in a small group personal training.Listen in as Rick and Matt debunk some more myths around this model and also explain how to walk that tightrope act between science and programming and entertainment to deliver a great client experience.Key TakeawaysShould you do individualized training in small group personal training? (02:41)Running the same workout but with variations to account for preferences (08:40)Avoid having a lot of things in the same workout that need a lot of coaching (13:15)Are clients in SGPT grouped according to their level of fitness? (15:29)Should you track load/progress for clients in small group training (20:58)Why you need to create the perception of variety in your workouts (23:48)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What a better way to celebrate Rick's birthday and 29 years in business than sharing some key lessons Rick has learned along the way.As you'll be hearing in the episode, we had so much fun doing this but, most importantly, went through each of these 10 lessons in greater detail to help you get a more in-depth insight on how running a fitness business for such a long time entails.Number one in Rick's list of top 10 lessons is the 10,000-hour rule. What this simply means is that you have to put in the work so that you can be really good at something. This applies to virtually everything in life. You must be willing to suck in the beginning to be good.Another important lesson for entrepreneurs is that it is okay to be wrong. You'd rather take some action today and be proved wrong later than be paralyzed by fear.Click Play on this exciting episode to hear Rick and Matt go through these top 10 lessons as they sip some whiskey and crack some jokes.Key TakeawaysThe 10,000-hour rule and how it applies to fitness (02:58)Everyone is happy in a box until you put windows in it (11:51)Hard conversations now or harder conversations later (20:16)99% of entrepreneurship is boring (25:37)F!ck your feelings (31:00)Time and attention are more valuable than money (37:04)Get a dog to learn what type of a leader you are (43:24)It's okay to be wrong (47:47)If you can do it, do it now (51:46)DO the right thing (55:34)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Even though the fitness industry has taken a big hit and many gyms have closed down this year, we still have some positives we can take away from it. Just like the Stockdale Paradox, we can be optimistic about the future but realize that things aren't great at the moment.However, a lot of the challenges we are currently facing are opportunities to build a better business. In our case with our corporate gyms, we have taken this chance to trim some fat, and taken a more in-depth look at the systems to run a more efficient business.On the Alloy franchising side, we have taken this opportunity to introduce our new single pod gym model, which will help trainers own their own gyms. The smaller model is more COVID proof than the larger models, less expensive to get into and still very profitable.There are always two sides to the same coin in every situation. Even if things are tough for fitness businesses right now, we have an opportunity to come out of this with a better, more efficient business. Tune in to this episode to hear Rick and Matt discuss some examples of how you can go about this.Key TakeawaysApplying the Stockdale Paradox to the current situation we are in (01:51)How to turn the current challenges into opportunities (02:44)How to use this opportunity to trim some fat in your business (06:00)Building a better business out of the current challenges (08:18)Introducing a smaller single pod fitness model (09:32)The upside of staff turnover in your gym (12:07)There's always a positive side to every situation (18:06)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We are excited to announce that we are releasing a new smaller franchise model to complement our standard model. Our standard model has two pods that two coaches can train 12 clients in each session. With the new smaller footprint model that we are releasing, we have one pod that one coach can train a maximum of 6 clients per session.This new model will lower the price threshold, making it less expensive to open due to the smaller footprint. However, it will still drive good revenue and good margins, making it very appealing, especially to fitness professionals who wish to own their own facility.There are several reasons why we are bringing this new model to the market. Firstly, over the years, we have worked with many fitness professionals, such as personal trainers and strength coaches, and amassed a big following. With our standard model, the investment threshold needed excludes many of these people.With the new smaller model, we are able to cater to the needs of this following and give them an opportunity to own a fitness facility. We are giving them a shortcut to owning a fitness business and continue doing what they are good at while the Alloy machine handles the rest.Tune in to this episode to learn more about our new exciting franchise model and why it might be a good fit for you. We also explain why now is the perfect time to invest in a smaller footprint model.Key TakeawaysOur new smaller footprint smaller fitness model we are releasing (01:30)Why this new model appeals to the fitness professionals wishing to own their own facility (03:07)Why we are bringing this new model to the market now (03:34)Smaller models are low-cost to get up and running and are wildly profitable (11:54)Merits of going for a franchise rather than going out on your own (13:57)How buying a franchise is buying a massive shortcut (16:38)Can investor type people consider this new smaller model? (18:03)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Getting new customers is pretty hard right now for everybody, no matter the size of your fitness business. Everybody is in need of customer acquisition because their topline revenue is down, which is why we want to talk about the 3 main ways of getting customers to your gym.Paid advertising is one of the most common ways to acquire new customers. It still works if you do it well, the trick is to understand how to run paid ads on different platforms. What works well on Facebook might not work on Google.Referrals are a great way to acquire new customers for your business. If you do it right, it's one of the easiest ways to get new members without spending as much money as other channels. For a local business, you can get referrals from your existing customers, cross-promotion from other local businesses who have a similar client profile, or from community outreach activities.Another channel for customer acquisition, which many fitness businesses surprisingly tend to ignore, is organic content. Creating compelling content on your pages and pumping it out on a schedule is something you should never stop doing. It may seem a lot of work but works over the long term.All these channels work, but you have to be doing them all and do them well to see the best results. You cannot do just one of them and hope it works all the time.Click play on this episode to learn more about applying these channels to get more members to your fitness business.Key TakeawaysWhy customer acquisition is the biggest problem in the fitness business right now (02:36)Where to run your ads (04:12)Understanding what works for different ad platforms (05:05)How to ask for referrals from your existing clients (12:04)How cross-promotion with other local business works (13:32)Why you should never stop creating organic, compelling content (17:45)Working on the small things all the time (21:37)Additional Resources:Episode 20: Guerrilla Marketing For Fitness Businesses------------www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!