Alloy Personal Training Business

Creating content is one thing, but making sure your content creates the engagement you want is another. If your content sucks, you are not going to get any engagement. Once this happens, most people tend to give up on that type of content, thinking it doesn’t work for them, but as you’ll soon find out, this is usually not the case.The biggest challenge that many people face when creating content is not knowing their audience. You have to know and understand your audience to create content that resonates with them. What this means is that you have to understand their frustration and fears which then allows you to meet them where they are at.Once you understand your audience, you need to know their pain points. This enables you to create content that hits them on an emotional level. All your content, including ads, should be designed to address their pain points and resonate on an emotional level.The third key to creating great content is telling a story. People love stories, and there is no better way to connect with your audience than through stories. The thing with stories is that you have to do it in such a format that makes your audience take the action you want.Click play on this episode to hear of a great 5 step framework for telling a story that will resonate with your audience and make them take the action you want.  Key TakeawaysIf your content sucks, there will be no engagement (01:47)Knowing your audience to meet them where they are at through your content (02:55)Knowing your audience’s pain points (10:46)Connecting with your audience on an emotional level (13:31)The hero of your story has to be the customer (16:00)How to tell a story to resonate with your audience (17:10)5 step framework for how to tell a great story (18:09)Additional Resources:John Farkas Email blueoceanfitness.net------------www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

To level up in your business, you must level up personally. The very formula that got you to this level may be exactly what's holding you back from the next level. Rick and Matt take you through how to identify your sticking point and how to move past it.As an entrepreneur, your business will only go as far as you allow it or a far as you want. You are the gas or the brakes to your business. This means that before you scale your business, you need to scale yourself first. What this means is that you have to reinvent yourself over time so that you can then take your business to the next level.You have to keep learning and relearning. Whatever made you succeed in the past may be holding you and your business back. The strategy you used in the past will most likely not take you to the next level despite how good it was. It would be best if you created a different winning strategy that takes account of your new reality.Reinventing yourself is not an easy thing to do; it takes a lot of humility, a competitive streak, and a strong will to win. It involves breaking your old belief systems and changing your mindset to move to the next level.Tune in to this episode and learn more on how to level up in your business by identifying what's holding you back and reinventing yourself. Key TakeawaysHow to scale your business (01:57)Why you need to reinvent yourself as an entrepreneur to scale your business (02:44)Reinventing yourself as an entrepreneur to move to the next level (05:49)The number 1 goal of every entrepreneur (10:20)Breaking your old belief systems to move forward (11:20)Create a new winning strategy for your next level (13:54)The strategy that worked in the past might be what's holding you back (17:40)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Did you know that Team Alloy has 97% client retention month on month, which is 17 points better than any other studio model? Not only this, our average client lifespan is 36 months. These two metrics are absolutely huge for our business, but the number ONE reason we achieve them is attributable to our accountability sessions.An accountability session is a 15 minutes face to face sit down with our clients once a month to keep track of their progress and their goals. Now, many gym owners think that this will sap all their time if they do it, but we can assure you it won’t. Besides, the two main benefits of client retention and increasing the average lifespan, it acts as a perfect opportunity to upsell your other services.Accountability sessions help build trust in your business from your clients. They can see that you really care about their goals and how they are progressing towards them, and if you are running a personal training model, it makes it really personal.Tune in to this episode to learn more about what an accountability session entails and how it is a powerful tool for client retention. Key TakeawaysWhy our client retention and average client lifespan is very high here at Alloy (01:27)What is an accountability session and how to do it (02:31)How an accountability session solves everything (10:17)Using the accountability session to upsell your other services (13:23)Why holding accountability sessions is absolutely critical in the first 90 days (16:14)Communication within the team between accountability sessions (17:32)How accountability sessions make your personal training model truly personal (20:15)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

When it comes to marketing, most businesses struggle with the all-important question, how much should they be spending. Most people drastically underspend on marketing, mostly because they can’t see an immediate return on investment.To determine how much money you should be spending on marketing, there are a few formulas and metrics that you should be aware of. Two of the most important metrics are the lifetime value of a client and the total acquisition cost of each client.The higher the total lifetime value of a customer is, the more you can spend on the acquisition. Rick and Matt recommend that for a fitness business, the ratio of the total lifetime value of your average client to customer acquisition cost should be about 10 to 1.To give an example with our personal training business, the average client stays for 36 months and pays about $300 each month. This comes to a total lifetime value of around $10,000. The ideal amount of money we should be spending on marketing efforts to get each client then should be $1,000Click play on the episode to learn more about these important marketing metrics and formulas that will help you understand how much money you should be spending on marketing.Key TakeawaysWhy most people drastically underspend on marketing (03:01)The total lifetime value of a customer vs. customer acquisition cost (03:35)Determining the % of leads that end u as customers (06:53)Bullets before cannonballs (09:04)How to do maintenance marketing (10:52)Ensuring your team understands the value of a lead (13:33)Fixing the back end before sending money on the front end (15:03)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Have you ever felt that you didn't deserve your success? That any moment someone will find out that you are not as smart, successful, competent as they think you are? If so, you are not alone! As a matter of fact, it a natural part of growth and entrepreneurship. Listen in as we discuss our professional journeys and how you can use imposter syndrome as fuel for success.As a business person or a leader trying to level up, it is inevitable that you will occasionally suffer from imposter syndrome. Even though you'll feel like a phony when it hits you, it is a good thing because it means you are putting yourself in uncomfortable situations, which leads to your growth.Rick takes us through his personal training career and how the imposter syndrome has manifested at different times. He advises that if you are always trying to grow in your business or career, the imposter syndrome never goes away. You will always be trying new things, and you will suck in the beginning. However, this means you are stretching your abilities, and you are getting better.In the process of overcoming the feeling of being an imposter, you push yourself to be better and learn more, which ultimately leads to your growth. If you don't work to push through the imposter syndrome, you will never accomplish anything significant because you will always be paralyzed by fear.Want to know how to push through the imposter syndrome? Click play on this episode and hear how Rick combats these feelings every time they come up.Key TakeawaysWhat is the imposter syndrome (03:44)How the imposter syndrome manifested through Rick's career (04:57)How the imposter syndrome leads to your growth (12:42)Imposter syndrome never goes away at any stage of your life (12:53)How to push through the imposter syndrome (16:38)Combating the fear of being exposed by working harder (19:53)Using the imposter syndrome as fuel to get better (24:10)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

This week Rick sits down with Alloy's own coach Natalie to discuss the myths around women and heavy lifting.Should women lift heavy in the gym? This is a question that has been around for a long time with different answers, depending on who you ask. From the onset, we say that women should always lift heavy.The reason most women don't like lifting heavy is the fear that they will get too big. Natalie and Rick demystify this myth and advise women that it is very hard to get big unless you take supplements. On the contrary, you will actually look leaner, the scale may show you have added some weight, but you are packing on muscles, which is a good thing.Consistently lifting heavy weights will make you feel better physically, mentally, and emotionally. The confidence you build from being physically strong and powerful manifests in other areas of life as well. Natalie and Rick advise women to lift heavy, keep the volume low, keep the reps low, and see what happens to your body and your confidence.Listen in to this episode to learn more about the benefits of lifting heavy for women and why you should be doing it.Key TakeawaysHow your body changes when you lift more and run less (01:33)Will women get big if they lift heavy? (02:54)Why consistently lifting heavy will make you feel better physically, mentally and emotionally (05:03)Going lightweight and high volume builds muscles while lifting heavy gets you lean and strong (07:00)Less is more when it comes to lifting volume (08:54)Tracking your progression in the gym (16:50)Why most fit people in the gym are in the weight training floor (17:27)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We've all been told by consultants and leadership gurus to "think outside of the box". We couldn't disagree more! In this episode, we discuss why focusing on your core business and focusing on the things inside of that box are the real keys to success.It doesn't really matter anything else you do, if you are not nailing the basics in your business, you will struggle to attract and retain customers. You need to look inside the box, which is your business's main function to your customers, and deliver a consistent customer experience.Very successful businesses have a relentless pursuit of the basics. They don't just think outside the box and do something amazing or creative every now and then, they consistently work on the basics every day. Doing the small things right every time is what will move the needle in your business.Remember, the only thing that matters in your business is the lens of the customer. Are they getting the same customer experience every time they walk into your premises? This is what is inside your box that you need to be committed to. Any innovation or creative new ideas should always improve what's inside the box, not to distract from it.To create a consistent customer experience and build a better business, Rick and Matt recommend a systematic approach. Decide what's important to your customers, build systems around it and then just go after it day after day. This is what will set you apart from other businesses.Click play on this episode to learn more about how to consistently nail the basics to move the needle in your businessKey TakeawaysWhat is the main function of your business to your customer (05:54)Your core service to your customer should be consistently good (08:03)It doesn't matter if you do something amazing every now and then. You have to be consistent (08:53)Your customers expect a consistent experience from your business (12:12)How to remain convicted to what's inside your box (15:56)How a systematic approach can help provide a consistent customer experience (19:23)Your commitment to doing the basics well is what will set you apart (21:37)Any innovation or new ideas should not be a distraction to your core business (24:34)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The biggest misconception that people have regarding back pain is that it is caused by The biggest misconception that people have regarding back pain is that it’s caused by lifting and workouts. That's why many people stop lifting when they experience back pain. However, as Dr. Eaby explains, the long term solution to lower back pain is strength training, which leads to a stronger back.MRIs and X-rays are not always needed to diagnose lower back pain unless there has been a traumatic incident or some serious red flags. Dr. Eaby advises that imaging is not required in most of the cases since there is a real risk of misdiagnosing the cause of the lower back pain as all MRIs will return some sort of findings even when down on someone who isn’t feeling any pain.When it comes to treatment and management of back pain, conservative treatment should always be the first option. It is not advisable to jump into injections and painkillers as these have been known to cause addiction and even lead to surgery later.Key Takeaways80-85% of people suffer from back pain at some point in their lives (05:09)The biggest misconception on the cause of lower back pain (06:25)Back pain is caused by many factors, including posture, sleep, nutrition (10:22)Why strength training is the long term cure for lower back pain especially as you age (19:52)When you might need to do an X-ray or an MRI (22:06)Red flags that suggest a person has back problems that trainers should look out for (27:13)Conservative treatment and corrective exercises for lower back pain (28:52)Additional Resources:Website: www.missionmovept.comInstagram: @missionmoveptYoutube: https://www.youtube.com/channel/UCasZZ--mBZQssQmJ4uGQhOA/E-mail: frontdesk@missionmovept.com----www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

‘Do Your Job’ is a simple yet powerful statement that can help a business or a team achieve all their goals if every team member were to do their job with conviction. It is almost like a substitute for our core value number 1 here at Alloy, which states ‘Own it.’These statements mean that you have to own your role and perform it diligently. In small businesses, you may need support from others, and part of owning your job is working with the rest of the team and understanding what they are doing.As a leader in your business, you have to make your team own their roles and do their job. First thing you need to do is to set up clear expectations for their roles. Some of the expectations can be numbers-driven or KPIs. With this in place, they will know what is expected of them when you tell them to do their job. The second thing is to create a culture in the gym where everybody owns their role.  Tune in to this episode to learn of the different roles in a small group personal training and how ‘do your job’ applies to each as well as how to foster and enshrine this culture in your business.Key TakeawaysDoing your job with conviction (05:23)What gets measured gets managed (07:47)Why you need to set clear expectations for your team so that they can then do their job (08:11)The roles and expectations of the Director of Training and they can own this position (09:12)The main thing is to keep the main thing, the main thing (12:15)How to ensure the trainers and coaches are doing their job (13:00)How often to meet with the coaches and the team (17:42)What is ‘do your job’ for the front desk and customer service team (19:41)How to create a culture in the gym where everybody owns their role and does their job (23:39)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Flexibility is the type and range of motion you can achieve passively. Passively means that you are not under load, and you are not controlling it. For instance, if you lie on your back and someone pushes your leg up to the farthest it can go.Mobility is how much range of motion that you have actively, meaning you can use it. Flexibility and stability make mobility. You have to control the flexibility so that you can use it. So the big difference here is that flexibility is passive while mobility is active.We use the Functional Movement Screen to measure mobility. For the general population, a good dynamic warm-up and good exercise are sufficient to improve their mobility. Along with these, you have to manage their lifestyle to keep them safe and strong enough.In real life and when programming for the general population, mobility is more valuable than flexibility. You can use it in your normal day to day activities and thus improves the quality of life.Key TakeawaysCOVID gym update (01:42)What is the difference between flexibility and mobility ((08:05)Why mobility is more valuable than flexibility in real life (12:02)How we use the Functional Movement Screen to measure mobility (12:54)Taking a holistic approach towards achieving mobility (18:42)How managing lifestyle may be better for mobility than any other correctives (23:44)How to we work on mobility for our clients through in the gym (26:27)Additional Resources:www.AlloyPersonalTraining.comLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!