Alloy Personal Training Business The Single Best Tool For Client Retention
Did you know that Team Alloy has 97% client retention month on month, which is 17 points better than any other studio model? Not only this, our average client lifespan is 36 months. These two metrics are absolutely huge for our business, but the number ONE reason we achieve them is attributable to our accountability sessions.
An accountability session is a 15 minutes face to face sit down with our clients once a month to keep track of their progress and their goals. Now, many gym owners think that this will sap all their time if they do it, but we can assure you it won’t. Besides, the two main benefits of client retention and increasing the average lifespan, it acts as a perfect opportunity to upsell your other services.
Accountability sessions help build trust in your business from your clients. They can see that you really care about their goals and how they are progressing towards them, and if you are running a personal training model, it makes it really personal.
Tune in to this episode to learn more about what an accountability session entails and how it is a powerful tool for client retention.
Key Takeaways
- Why our client retention and average client lifespan is very high here at Alloy (01:27)
- What is an accountability session and how to do it (02:31)
- How an accountability session solves everything (10:17)
- Using the accountability session to upsell your other services (13:23)
- Why holding accountability sessions is absolutely critical in the first 90 days (16:14)
- Communication within the team between accountability sessions (17:32)
- How accountability sessions make your personal training model truly personal (20:15)
Additional Resources:
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