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Ascension business model basically means the journey you take your customer though in your business. It can be based on revenues, or it could be in the programming. It is what you offer the customer so that they can be involved in the brand for a long time. The more the customer feels connected to the brand the more they will spend.
You are only going to lose a customer if you run of things to sell them. If you think about that, then you understand the ascension model. You also understand why by not taking your customer on the ascension process, you are actually doing them a disservice. Customers want to reach their goals while you want more revenue. This is a win-win for both of you.
However, all the ascending services must be related to the client’s goals. You cannot just sell anything that is outside of their goals. If you're not ascending people over time, you are going to lose them since they want to reach their goals.
Listen in to understand the ascension business model and learn some examples of ascending services you can offer in a gym.
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