Alloy Personal Training Business The How's And Why's Of Alloy's Fitness Technologies
Today, we talk about the technologies we use at Alloy, how we use them, and why we picked each one over others in the market. We begin with the CRM. This is the software that runs your business. At Alloy, we use MindBody as our CRM, we took advantage of the coaching they offer, to learn more about it then simplified and customized it for our model. We closed off all the options that didn’t relate to our model.
The reason we decided to work with MindBody is that their customer interface is excellent. This is very important as our clients can schedule and maneuver with ease. For the backend, as with any other CRM, you have to invest time and money to figure out how it works.
One guiding principle for picking software to work with is simplicity and that the software should enhance human engagement not eliminate it. A personal conversation beats an automated message all the time. Besides lead management, we use Mind Body for communication, billing, and scheduling, which it does well.
For our franchisees, we have a backend dashboard where we see their high-level metrics. This way, we can see where they are doing well and where they might be having trouble and look at ways to coach them. Lastly, we talk about our Alloy app and how it helps us improve the customer experience and how it came in handy during the lockdown as we pivoted to virtual training.
Listen in to this great episode and learn more about the different fitness technologies available in the market and how to pick the best to work with.
Key Takeaways
- Why we use Mind Body as our CRM (02:57)
- Using Frederick as our lead management software and marketing suite (06:54)
- Technologies should drive better human engagement not replace it (10:35)
- How MindBody handles scheduling well for a personal training model (17:01)
- Why we use Zipwhip for communication with our clients (20:10)
- The software we use to run our reward system and why we chose it (23:44)
- How the Alloy app helps us improve the customer experience (32:08)
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