With the COVID environment, many gym and clients are now understanding why large group training is not the ideal model. If you are looking to transition to small group personal training or are looking to get into the fitness business, listen to this episode to understand how the staffing structure in a small group personal training model looks like from the lens of the Alloy Franchise.

 The Director of Training is the most impactful position in this model. The responsibilities for this position include driving revenue, closing sales, asking for referrals, driving retention, running accountability sessions, and managing the team. They understand all the metrics of the business in addition to laying out the roadmap for clients from where they are and where they are going.

 The front desk position, which we call the Director of Customer Experience is another very important position in this model. This is the face of the gym. It is the first person clients interact with when they walk in. They are responsible for taking calls from leads. This person must be energetic, upbeat, wear a smile all day, and be customer-centric in all that they do.

 Coaches are the other position in this model. With about 300 clients, you need three full-time coaches and one part-time coach. They will comfortably cover all the shifts and service all the clients.

 Tune in to this episode to learn all about the staffing structure in the small group personal training model.

Key Takeaways

• Why small group personal training model is the way to go for the fitness business (01:59)
• The role and responsibilities of Director of Training in small group personal training model (03:37)
• Why the Director of Training is more than sales (07:42)?
• The roles of the Director of Customer Experience (15:09)
• How many coaches do you need for a small group personal training model (21:03)
• A coach needs to be good with people then they can learn technique and programming (24:50)
• Communication between the Director of Training, Coaches and the Director of Customer Experience (27:07)
• The relentless pursuit of doing the small things well over time makes this model work (32:06)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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