We have previously talked about the dirty C-word in our organization; today, we talk about another dirty word, the F word. That's right, we are talking about freezes and their impact on a fitness business.

Right from the start, Rick and Matt implore all gym owners, especially those in the personal training space, to consider every freeze as a nice way of your client quitting without saying they are quitting.

This way, you are able to fight it by going to the root cause of the problem and addressing it as you should be doing as a personal trainer. In most cases, there is an underlying problem that makes the client want to quit.

It is an excellent opportunity for you to hold an accountability session with them to talk about it. It might be medical reasons, an injury bothering them, frustration with failure to lose weight, going for a long vacation, stress, etc.

Listen in to learn of some ingenious ways to mitigate against freezes and keep your retention rate high up.

Key Takeaways

• How we look at freezes here at Alloy Franchise (02:06)
• Why a freeze is a nice way of your client quitting without saying it (05:16)
• Month to month vs. annual contracts (06:18)
• A freeze is a good opportunity for an accountability session (07:28)
• How to mitigate against freezes (10:58)
• How our Alloy app helps us hold clients accountable when they are away (11:45)
• Consider every freeze as quit so that you can fight it (13:32)
• How to measure and categorize freezes in your books (16:31)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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