Alloy Personal Training Business

In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations.We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward.One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers an opportunity for return on investment, but there's a much higher purpose which helps when things become difficult.In our case, the purpose is multi-layered. We provide a vehicle for people to get into better shape, be healthier, and live better. But we're also providing a framework for a franchise business to help people realize their dream of entrepreneurship.Tune in as Rick and Suzanne go through the 5 lessons they've learned from selling 100 franchise locations.Key Takeaways- Purpose is very important (02:59)- Helping others become entrepreneurs through entrepreneurship (08:38)- Not everyone is cut for entrepreneurship (14:32)- Setting the right expectations for franchisees (22:14)- Simple businesses scales (29:43)- Put the right people in the right seats (37:07)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Leasing a commercial property for your business is a huge investment, both financially and strategically.It's a contract that sets the foundation for your entire relationship with your landlord and should not be taken lightly.Yet, many small business owners make the mistake of not having their lease reviewed by an attorney.Let's face it, commercial leases are complicated documents that cover a lot of ground. There's a lot to consider, from rent payments to maintenance responsibilities, presale arrangements, competitor clauses, and more.And if you don't have a lawyer specializing in commercial leasing, you could be putting yourself at risk.For instance, did you know that some leases require you to foot the bill for air conditioning repairs which can run to tens of thousands of dollars?In this episode, Rick speaks with Karen Abrams, a leasing specialist for boutique fitness franchises. Karen is also a preferred vendor with Alloy and has a wealth of information on leasing, entity creation, and business resales.She shares some sage advice on leasing, and other business functions critical to opening a fitness studio. Tune in!Key Takeaways- Karen Abrams' background and experience (01:17)- Why an attorney needs to review and negotiate your lease (13:21)- Nightmare stories in commercial real estate leasing (16:44)- Letter of Intent in real estate (21:06)- Top pieces of advice for someone negotiating a lease (27:46)- Why the Personal Guarantee clause is critical (31:03)- What happens when you sell your business (32:26)Additional Resources:Contact Karen Abrams:- Website: https://www.parisackerman.com- Email: kabrams@parisackerman.com- Cell Phone: 973.868.6333------- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Core values are the fundamental beliefs that guide an organization's behavior, actions, and decisions.They are the principles that guide the organization's culture and help them make decisions that align with its goals and mission.Core values are important because they act as a compass that guides the organization's actions and decisions.When a company's core values are clear, they can help employees to understand what is important and how to make decisions that align with the company's goals.In the case of a franchise like Alloy, it becomes super important as we onboard more and more franchisees.But core values are not just nice things you have on your website. You must live them out each day and actively practice and integrate them into every aspect of your operations.Tune in as Rick and Matt discuss the importance of core values and how best to incorporate them into your business.Key Takeaways- The importance of core values (00:32)- The importance of simplicity (07:38)- Famous people Rick has trained (09:34)- Finding balance as an entrepreneur (12:07)- Creating a healthy mindset as an entrepreneur (17:08)- The beauty of systems (19:20)- Lean into the hard stuff (21:21)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry, perhaps more than any other industry, keeps evolving. There is always something new going on and something people are excited about. This gives rise to all the niche concepts we see today.But it hasn’t always been the case, and if there’s somebody who’d know is Rick Mayo.Personal training, as a concept, started sometime in the early ’90s and really gained traction in the 2000s. Rick was among the first, if not the first, to put four walls around the personal training service and provide some customer experience around it.There is this increased awareness about the importance of exercise, especially strength training to our overall health.In this episode, Rick shares top fitness & nutrition practices and encourages anyone to take control of their health, regardless of their physical stage.Tune in.Key Takeaways- The advent of personal training in the ’90s (01:05)- How fitness has changed over the past 4 decades (03:04)- Mental health and mindfulness in fitness (08:44)- How lean body mass affects your metabolic health (10:46)- Establishing a good culture in a fitness business (16:37)- Rick’s advice to his younger self (21:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Vanessa Phillips, a social media vendor for Alloy Personal Training.She first started out as a fitness client for our Alloy Billings location and got to love the culture there and offered to help the business with her photography and social media skills. Her efforts led to higher engagement, and other franchisees noticed something different with her social postings.She explains how to create a social media strategy that works and shares tips on engaging with your audience on different platforms.Vanessa shares valuable insights into the importance of posting relevant and consistent social media content for your business.Posting relevant and consistent content is critical for a local brick-and-mortar business because it helps you build trust with your audience.When you provide your followers with valuable information, entertainment, or inspiration on a regular basis, they're more likely to view you as an authority in your industry and engage with your brand. Plus, it keeps your brand top-of-mind, which is important when customers are ready to make a purchase.Listen in as she explains how she does it and gives some tips to help your social media strategy.Key Takeaways- Vanessa's background (02:28)- How Vanesa works for different Alloy locations (06:23)- Why you need to hire out your social media tasks (11:33)- Benefits of organic posting (12:41)- Driving up engagement (16:24)- Show up consistently and provide value (23:56)Additional Resources:👉 If you an Alloy Franchisee, check out Vanessa's contact details in our vendor suite. ----- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rami Odeh is a highly accomplished individual widely recognized as a motivational speaker, coach, author, health and fitness expert, Alloy Franchise owner, and independent Sales Rep for Alloy Personal Training Franchises.With an unwavering commitment to helping others reach their full potential, Odeh has dedicated his life to empowering individuals from all walks of life. His personal journey of transformation and success in the fitness world has made him a true inspiration to countless individuals across the globe.In 2021, Odeh embarked on a new transformational journey. He would try to get as muscular and lean as possible for his 60th birthday. He took a break from long-distance endurance competitions and focused on building muscles instead through a strength training program. He wanted to see what he could achieve in terms of muscle size and leanness due to their overall impact on longevity.In this episode, we'll explore the science behind strength training and longevity and explain why lifting weights, sleeping better, and having a purpose can help you live a longer, healthier life.Key Takeaways- The crisis of lower testosterone in the population (02:21)- Rami's story of building muscle (06:38)- The numerous benefits of strength training (22:40)- The science of longevity (23:30)- The connection between lean tissue and brain health (30:10)- The role of purpose and community (32:13)- Lifespan, health span, and play span (39:44)- Importance of good quality sleep in longevity (41:46)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Dr. David Jolson about why he chose to bring 3 Alloy locations to Greenville, SC, and how he sees the pairing of the clinic and Alloy as the perfect marriage.He also shares the secret behind his strong presales. Anybody who has gone through a presale will be amazed by the fact that he has spent $0 so far. Three weeks in, he has secured almost 100 members without spending anything.Essentially, he is reaping the trust and reputation he has built in his community with his performance clinic over the years. This makes it easy for him to get people to sign up for fitness because they trust him.Dr. Jolson is a consummate entrepreneur and shares his strategies for running a profitable clinic, building trust in his market, and connecting his patients to his Alloy locations.You’ll love his story!Key Takeaways- Dr. Jolson’s background (00:00)- The biggest challenge in musculoskeletal medicine (04:32)- What was it about Alloy that matched up with Dr. Jolson’s business model (08:19)- How franchising can be a problem when you’re an entrepreneur (14:11)- The importance of having a growth mindset in business (19:05)- What’s the secret to David’s success (22:56)- The importance of keeping things simple (27:37)- The importance of trust in your business (31:42)- How to get people from the chiropractic clinic to the fitness clinic (36:07)- David’s hedgehog concept and the financial measure of success (42:11)- The more systems you have in place; the more freedom you’ll have (46:36)Additional Resources:Connect with Dr. David JolsonInstagram: - @upstatespine- @alloyupstate- email: dj@upstatess.com------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

When many people think of being a semi-absentee franchise owner, they often don’t have a realistic expectation of the time and involvement they’ll have with the business. As a semi-absentee franchise owner, you might not be involved in the day-to-day operations of your business, but you are ultimately responsible for anything that happens, both good and bad.Our guest today, Casey Kelly, one of the earliest franchisees of Alloy, knows this too well. He encountered a few hiccups early on but quickly steadied the ship by being more involved.One of his pieces of advice for people looking at being semi-absentee owners is to take time to find and hire the right team. If you get this right, you are one step towards success.Tune in to hear Casey’s journey and the lessons he has picked along the way!Key Takeaways- Casey’s journey to owning an Alloy (01:06)- What semi-absentee franchisee ownership entails (05:36)- Finding the right operator (07:34)- The life of an entrepreneur (10:24)- Realistic expectations of time you’ll spend (13:53)- Why you need a bigger vision as an entrepreneur (20:39)- The key to success as a semi-absentee franchisee (24:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchising is a unique business model where entrepreneurs own their own businesses while still adhering to the guidelines set by the franchisor. It can be a rewarding business model for both franchisor and franchisee, but it requires a deep understanding of the unique relationship between them.In his book The Franchise E Factor, Greg Nathan, an Australian author, outlines 6 stages of franchise relationships.While not all franchisees may experience these stages in a linear fashion, both franchisor and franchisee need to understand what they entail.Understanding these stages can help both franchisor and franchisee set realistic expectations and navigate challenges that may arise. By acknowledging that these stages are a normal part of the process, both parties can work together to overcome obstacles and achieve success.Tune in as Matt and Rick go through the 6 stages in detail.Key Takeaways- The Glee Stage (05:58)- The Fee Stage (07:41)- The Me Stage (10:50)- The Free Stage (12:03)- The See Stage (13:19)- The We Stage (15:28)Additional Resources:The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it.Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits.As obvious as it may sound, one of the character traits is the ability to follow a system. This sounds simple enough, but you'd be surprised how many people struggle to do it.In this episode, Rick is joined by Wes Barefoot, a Franchoice consultant, and a two-brand franchisee, to discuss  the most important character traits to achieve success as a franchisee.Stay tuned!Key Takeaways- What makes a good franchisee (02:23)- Why you need to have realistic expectations (04:05)- The bike analogy (06:12)- It's not the franchisor's responsibility to make you successful (18:56)- Follow the system (20:57)- Participate and collaborate with others in the team (28:25)- Give the business the commitment it deserves (34:00) Additional Resources:Connect with Wes Barefoot:-Path to Freedom- LinkedIn- Podcast------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!