In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies.In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions.Anything that helps them in their fitness journey and speaks to their goals is a good source of additional revenue.In addition, retention strategies such as reward programs, milestone programs, increased personal touchpoints tend to make clients stick longer, which increases their lifetime value.Listen in to this episode as Rick and Matt explore the different ways you can increase revenue in your personal training business.Key Takeaways:- New Alloy Franchises opening up (01:24)- How to ascend customers through your model (04:42)- Getting clients from lower to higher-priced memberships (07:06)- Solution-based sales (09:24)- How rewards program helps drive more sales (15:03)- Increasing personal touchpoints to drive more sales (18:30)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Many people in the fitness industry often wonder how you can systematize personal training and make it scalable.But to be successful and help more people, you have to have systems and processes dialed in.Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down.But looking back, this was the turning point that led to the success of the Alloy Personal Training Franchise.Rick’s Alloy Personal Training Systems represent one the most successful personal training fitness models per square foot globally.One of the benefits of having systems is delivering consistent customer experiences that the customer rightly expects. This is best exemplified by the haircut story.Join us in this insightful and captivating talk and learn more about the importance of personal training systems.Key Takeaways- The haircut story (01:49)- Communicate to clients through their lens (11:33)- Why it’s important to systematize your business (17:55)- How to successfully pivot your fitness model (25:08)- Helping clients own their fitness journey (38:51)- Building a personal training franchise (45:44)- Alloy retention rates (51:37)- Why you should charge your clients more (59:46)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

So you want to open and operate a gym but don’t know where to start… you are in the right place. Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right.In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and the current state of the fitness industry.Rick is a fitness industry veteran, having started personal training way back in 1992 and opened his first gym shortly after.Having successfully expanded his gym and licensed the Alloy systems to over 2000 gyms worldwide and currently opening up new franchise locations, Rick has seen what works and what doesn’t.He shares his experience and tips on a wide range of topics around the fitness business and how to be successful as a gym owner.Listen in for valuable insights into the fitness industry and learn more about the Alloy Personal Training franchise.Key Takeaways- History of Alloy Personal Training (01:09)- Rick’s inspiration for getting into the fitness business (05:43)- How to balance exercise with other life commitments (16:51)- The strength training prescription (18:46)- What it takes to own a gym (25:59)- How to qualify for an Alloy Franchise (29:24)- What makes the Alloy brand successful (33:55)- The state of fitness post-Covid (36:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What makes a great Alloy fitness coach? Fitness coaches come in all sizes and traits, but it takes a particular character to excel in our small group personal training model.For one, this person must have a passion for fitness and a passion for helping people reach their health goals.Fitness as a career or business is very fulfilling because you actually see the difference you make in people's lives. Suffices to say, it also pays handsomely if you do it right!In this episode, Rick and Matt go through some of the most essential traits that Alloy fitness coaches must possess to succeed and help our clients achieve their goals.We breakdown the traits from three major areas:Physical traitsEnergy/enthusiasmPsychological traitsTune in to hear Rick and Matt explain how these traits make a great Alloy Personal Training Fitness Franchise coachKey Takeaways- Physical traits (02:38)- Energy levels (11:05)- Psychological traits (14:35)- Emotional intelligence traits (16:58)- The biggest driving force for a successful coach (19:05)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Happy New Year!We begin the new year on a high note here at Alloy Personal Training Franchise. Rick and Matt explain the Alloy programming and why we do what we do. We also look at the customer experience and why we have the industry's leading retention rate.As you'll hear Matt explain, our customer avatar mainly comes in with a weight loss goal. But during the starting point session, we peel the onion and get to their actual goals. These are primarily to move better, feel better, and look great.This is important because we can reframe their expectations and make their fitness journey more sustainable. Little wonder, we have sky-high retention rates….some clients have been with us for 20, 25, and even 30 years!In this insightful episode, you'll hear Matt talk about:- Reframing the expectations/goals of our clients- Building relationships in the gym- The ideal workout frequency - A typical Alloy session?- The Alloy retention rate Tune in and learn more about the Alloy programming and customer experience!Key Takeaways - Reframing the expectations of our avatar customers (07:07)- How we peel the onion (08:47)- Building relationships  (14:18)- The reasoning behind our workout frequency (19:32)- What happens in an Alloy session (23:24)- The equipment we use (31:38)- Why the Alloy retention is very high (40:48)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

In this episode, Matt and Rick discuss what we saw in 2021 and what 2022 holds for the fitness business.To recap 2021, the fitness industry as a whole rebounded in a significant way from the lows we experienced in the previous year with the shutdowns.One positive thing we can take from the pandemic is that more people have become conscious of their health and the vital role that fitness plays in achieving that.In 2022, we see fitness consumers moving towards more specific and personalized services. This certainly bodes well for brands willing to lean into higher-end services and specificity.Here at Alloy, our franchise system came alive in 2021, and we have so far sold about 30 franchises which is an impressive figure, with big plans for 2022.  Listen in as Rick and Matt discuss the 2022 fitness business forecast and why it’s the best time to get into the fitness business.Key Takeaways - 2021 recap (01:16)- Alloy franchise locations coming up (03:09)- Why personalized services are the way to go in 2022 (03:51)- The great resignation and how it relates to fitness (09:47)- Why you need to bet on yourself (12:14)- High-quality customer fitness experience (14:48)- Viewing the gym as a hub of fitness (16:52)- Looking at the right concept of fitness (22:25)Additional Resources:6 Fitness Franchise Trends for 2022---Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Trust is the cornerstone upon which all other customer experiences are built on. Unfortunately, many businesses don’t make an effort to build trust with their customers. Trust is the single biggest indicator of the future prospects of a business. High levels of trust will ensure the business continues to grow and vice versa. In this episode, Rick was interviewed on another podcast about the success of the Alloy Personal Training brand and the franchising opportunities available. In addition to explaining why trust is so important in business, Rick also gives tips on setting up good company culture and other entrepreneurship lessons.Tune in and learn what it takes to grow and scale a business and how buying a franchise is a shortcut to success!Key Takeaways - The Infinite Game – The goal is to keep going (05:57)- How to set up a good company culture (09:28)- Trust as a strategy (14:38)- How to scale your business (18:17)- Entrepreneurship as a personal growth journey (19:27)- The ideal candidate for an Alloy franchise (25:40)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Are fitness franchises a trend or a viable franchise opportunity?In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise.Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three years.As Rick points out in this episode, this concern is valid because fitness can be very trendy. When looking for a fitness franchise, always look for a concept that has staying power.The Alloy brand promise of accountability and specificity has made the Alloy Personal Training Model relevant for more than 30 years, even with all the fitness trends that come and go.Tune in to this conversation to learn why the Alloy Personal Training Franchise is a viable opportunity to get into the fitness business. Key Takeaways - Why the Alloy Brand has thrived for 30 years (03:45)- The personal training fitness model (06:17)- Why go for an Alloy Franchise (12:24)- The ideal candidate for an Alloy franchise (14:51)- Stages of development of a franchisee-franchisor relationship (16:35)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick define the "Welch Grid" from Jack Welch, former CEO of General Electric, author and business leader, and how to apply it in your business. This is a simple exercise that will provide you with great insight into how to evaluate your teams.According to Jack, the greatest asset in business is your team. And as a leader, you should invest a lot of time evaluating your team and placing each individual in the right place. He believed that companies that win are those that build the strongest teams. "You build the best team; you win" Jack WelchHe classified his team members into four categories. SuperstarsDo-gooders TerroristsWTF/ Deadwood This classification then informed decisions on placement, hiring, promotions, and firing. Tune in to learn more about the Welch Grid and how you can apply it in your business. Key Takeaways - The Welch Grid (01:51)- Who are the rock stars in your team (03:01)- The do-gooders (04:58)- The terrorists (06:53)- The WTF/deadwood (10:03)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. Key Takeaways - The gimmicky side of the fitness industry (01:56)- Drawbacks of fitness concepts based on technology (03:54)- Role of tech in fitness (07:02)- Risks of single modality concepts (11:43)- How the Alloy Model compares with other concepts (14:38)- The Alloy prescription (22:47)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!