Alloy Personal Training Business

We have always found great wisdom and lessons from the stoics of a long time ago that remain relevant today.Some of these stoic tenets cross over to the business world.In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.If you want to keep succeeding in business, you have to continually develop yourself first, which is what stoicism is all about.Tune in for 10 tenets from the stoics that hopefully will help you improve your life.Key Takeaways- Focus on what you can control (05:57)- You can’t learn what you think you already know (09:12)- Be tolerant of others and strict with yourself (11:20)- Associate only with people who improve you (13:50)- The greatest remedy for anger is delay (16:35)- Never be heard complaining even to yourself (18:08)- Think progress, not perfection (20:37)- The obstacle is the way (22:43)- Don’t be ashamed of needing help (27:07)- Build a life you don’t need an escape from (29:39)Additional Resources:- The Daily Stoic - Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

We recently deployed an Entrepreneurial Operating System (EOS) at our corporate offices. For those who've read the book Traction, this is the system on which the book is based.A lot of great businesses use EOS to keep track of the team's progress and increase productivity. It is a framework for accountability and, ultimately, how to structure your business.EOS helps to build a better leadership team, strengthen individual accountability, and achieve greater clarity, traction, and results. By consistently monitoring their team's progress and goals, leaders can make better decisions and grow their businesses.When implemented fully, an EOS provides a reliable framework for running productive meetings, setting agendas, tracking to-do lists, and tracking responsibilities.It is a great system of running a business where everybody is held accountable respectfully and gracefully, which we believe will be of great value to us.Tune in to learn more about this system and how it fits into a fitness business.Key Takeaways- Why we implemented an Entrepreneurial Operating System (EOS) (03:40)- What an EOS does? (08:45)- The overall structure of an EOS (10:24)- How meetings are run with an EOS (15:19)- Increasing the team's productivity with an EOS (20:14)- How to apply EOS to a small fitness team (26:59)- Giving your team tools to learn to be entrepreneurs (30:52)Additional Resources:- TRACTION: GET A GRIP ON YOUR BUSINESS Book- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

There's an old Greek parable that says the fox knows a lot of things, but the hedgehog knows one big thing. Foxes are cunning and got lots of ideas to try and get the hedgehog, but the hedgehog does one thing really well. It rolls into an armored ball with spikes on it, nothing can get it, and it does it every time. It always works.Applying this concept in entrepreneurship is essentially identifying the one thing you can be good at and doing it consistently.However, it is not as easy as it sounds, especially in the current spirit of entrepreneurship portrayed in social media. Everybody seems to be advocating for multiple streams of income.This is a terrible idea because, more often than not, you'll end up with half-baked ideas.You will likely succeed if you focus on one thing, do it well, and do it for a long time. Everything else is a distraction.Tune in to learn more about the Hedgehog Concept and how to apply it in your business Key Takeaways- The hedgehog's only big thing (03:03)- Identifying the one thing you can be good at (03:42)- Walgreens vs. Eckerd drugs case study (04:28)- Three circles of the Hedgehog Concept (08:24)- Delivering on your value proposition (10:36)- Simplicity is key to success (13:28)Additional Resources:- Good to Great: Why Some Companies Make the Leap and Others Don't book ----- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023.Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession.The answer, as always, is it depends.For Alloy Personal Training, we have been in business for more than 30 years and what we've seen is actually that our business does well during recessions. Having gone through the economic downturn of 9/11 and the 2008/9 recession, we can say our model is recession-proof.The simple reason is that our avatar client, who holds about 70% of our country's disposable income, is not as affected by the recession as other segments of the population.Our target clients have a great willingness and financial wherewithal to commit to their fitness, regardless of the economy. Fitness is an integral part of their lives.This is not the case for other fitness concepts, which might fold during difficult times.In this episode, Rick and Kimberley Daly offer some wisdom to those considering investing in fitness franchise businesses in 2023.Key Takeaways- Investing in fitness during a recession (00:26)- The psychology of premium fitness concepts (03:14)- You can't control the economy (06:25)- What makes the alloy personal training fitness model different (09:19)- How Alloy beats the competition (13:02)Additional Resources:- Kimberley Daly's LinkedIn and Youtube Channel ------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and success.Meg has been nicknamed the franchise guru and the franchise fashionista by, among others, The Wall Street Journal. She helps people looking for franchise opportunities connect with a franchisor that’s the right fit for them.A franchise consultant plays a huge role in preparing candidates and introducing them to the franchisor professionally.They also address any questions, concerns, or doubts you may have about entrepreneurship before you jump into the ‘lily pad.’Tune in to hear Meg’s story and her unique perspective on business, franchising, and life.Key Takeaways- Who is Meg Schmitz (01:39)- The role of a franchised consultant (10:54)- Biggest obstacles for franchisees (26:31)- Don’t go from a warrior to a worrier (27:51)- The top misconceptions about franchising (34:02)- Trust your gut (35:22)Additional Resources:- Text Meg Schmitz: 847-302-2601 - Website - Instagram----- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt discuss the main perks of owning an Alloy Personal Training franchise over other franchises. Alloy offers a ton of perks that very few, if any, franchises offer to help our franchisees have the best chance for success.One of the fears new franchisees have, especially those coming from employment, is losing benefits such as their health insurance or 401k. Here at Alloy, we offer all our franchisees a full suite of benefits so that they don’t worry about that.  Another major perk of becoming an Alloy franchisee is we help people become entrepreneurs. We want franchise owners to feel confident as they operate and thrive in their own Alloy fitness centers.But these are not the only perks we offer; we care deeply about our franchisees and their well-being, and that’s why we have a whole suite of perks no other franchises offer. (We are sure about this)Tune in to learn more about them. Key Takeaways- Why the Alloy Franchise stands out (04:10)- PEO services to our franchisees (06:39)- We help you become an entrepreneur (07:49)- Discounts from all our Alloy vendors (12:35)- Our sales hit team (17:38)- Our 31 years of experience in business (20:48)- Our customer avatar (22:15)- We do good by supporting great causes (22:50)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Today on the podcast, we have one of the foremost experts in nutrition and exercise in the world. Alan Aragon has been a nutritional researcher for more than 3 decades. Most people in the fitness industry must have come across one of his very many science-backed writings.He has been moving the fitness industry towards more of an evidence-based information approach. He has published in popular nutrition and fitness magazines and peer-reviewed scientific journals.In this episode, Rick and Alan discuss what the latest research shows about nutrition, training, and supplementation for the 40+ demographic.  Some of the nuggets that Alan shares with us include:- Protocols for strength training in middle and older age groups- Protein intake and supplementation - Positive effects of strength training for ALL age groupsHere at Alloy Personal Training Franchise we follow an evidence and science-based approach for all our training programs and nutritional guidance.Tune in to learn the latest from one of the most influential figures in the fitness industry.Key Takeaways- Who is Alan Aragon (01:11)- The evidence-based fitness and nutrition movement (04:53)- Alan Aragon Research Review (08:26)- Fighting age-related muscle loss (12:08)- Strength training for older adults (15:13)- Positive effects of training on cognition (20:09)- Protocols for training in middle and older aged adults (22:52)- Protein intake in the general population (30:15)- The association between higher protein intake and greater fat loss (33:48)- Protein supplementation (37:07)- One important piece of advice from Alan (01:00:14)Additional Resources:Alan's websiteSubscribe to Alan Aragon's Research Review Publication - Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.Having a business that literally changes people's lives gives you a purpose to wake up and hustle every day, besides ensuring a return on investment.Tune in to learn more about the fitness opportunity. Key Takeaways- What’s so cool about being in the fitness business? (02:05)- The ROI of a fitness business (03:07)- Everyone needs fitness (04:13)- Subscription-based income model (08:36)- Doing good (14:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner.However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge.In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitness business.She is Alloy’s one and only vendor for talent acquisition in the fitness space.Jessie shares what she is seeing out there in the talent market and some of the things you can do to make yourself attractive to great candidates.The fitness talent market is very different post-Covid. You can no longer rely on posting open positions on job boards and expect to find great candidates.You have to do more.Luckily, Jessie is here to share some secrets to help you.Tune in!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Jessie’s background in the fitness space (01:26)- The challenge of fitness staffing (11:44)- How Jessie manages to find good candidates (12:49)- Why there’s a shortage of applicants for fitness positions (15:14)- Building a team for a franchise business (17:40)- Why it’s hard to find talent post-Covid (21:39)- How to get people interested in your job (25:58)- What are the compensation/benefits candidates are looking for (31:42)- Culture is king (37:08)Additional Resources:Contact Jessie Stackhouse ✅Website✅Email: jessie@justfitnessstaffing.com ✅LinkedIn- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.In today’s episode, we continue from number 15 to number 31.As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be hearing in this two-part series.If you’ve not listened to part 1, make sure to check it out first!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Get into politics and make it public (00:41)- Go by feels, not data (02:12)- Start arguments on social media (06:55)- Sell braces, not the smile (10:49) - Make it all about you (13:19)- Charge less (16:08)- Say it once and never say it again (19:37)- Have at least 3 business partners (23:24)- Avoid hard things (27:12)- Build an elaborate morning routine (31:07)- Sleep with clients (38:26)- Start a podcast (40:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!