Alloy Personal Training Business

Today on the podcast, we have one of the foremost experts in nutrition and exercise in the world. Alan Aragon has been a nutritional researcher for more than 3 decades. Most people in the fitness industry must have come across one of his very many science-backed writings.He has been moving the fitness industry towards more of an evidence-based information approach. He has published in popular nutrition and fitness magazines and peer-reviewed scientific journals.In this episode, Rick and Alan discuss what the latest research shows about nutrition, training, and supplementation for the 40+ demographic.  Some of the nuggets that Alan shares with us include:- Protocols for strength training in middle and older age groups- Protein intake and supplementation - Positive effects of strength training for ALL age groupsHere at Alloy Personal Training Franchise we follow an evidence and science-based approach for all our training programs and nutritional guidance.Tune in to learn the latest from one of the most influential figures in the fitness industry.Key Takeaways- Who is Alan Aragon (01:11)- The evidence-based fitness and nutrition movement (04:53)- Alan Aragon Research Review (08:26)- Fighting age-related muscle loss (12:08)- Strength training for older adults (15:13)- Positive effects of training on cognition (20:09)- Protocols for training in middle and older aged adults (22:52)- Protein intake in the general population (30:15)- The association between higher protein intake and greater fat loss (33:48)- Protein supplementation (37:07)- One important piece of advice from Alan (01:00:14)Additional Resources:Alan's websiteSubscribe to Alan Aragon's Research Review Publication - Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.Having a business that literally changes people's lives gives you a purpose to wake up and hustle every day, besides ensuring a return on investment.Tune in to learn more about the fitness opportunity. Key Takeaways- What’s so cool about being in the fitness business? (02:05)- The ROI of a fitness business (03:07)- Everyone needs fitness (04:13)- Subscription-based income model (08:36)- Doing good (14:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner.However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge.In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitness business.She is Alloy’s one and only vendor for talent acquisition in the fitness space.Jessie shares what she is seeing out there in the talent market and some of the things you can do to make yourself attractive to great candidates.The fitness talent market is very different post-Covid. You can no longer rely on posting open positions on job boards and expect to find great candidates.You have to do more.Luckily, Jessie is here to share some secrets to help you.Tune in!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Jessie’s background in the fitness space (01:26)- The challenge of fitness staffing (11:44)- How Jessie manages to find good candidates (12:49)- Why there’s a shortage of applicants for fitness positions (15:14)- Building a team for a franchise business (17:40)- Why it’s hard to find talent post-Covid (21:39)- How to get people interested in your job (25:58)- What are the compensation/benefits candidates are looking for (31:42)- Culture is king (37:08)Additional Resources:Contact Jessie Stackhouse ✅Website✅Email: jessie@justfitnessstaffing.com ✅LinkedIn- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.In today’s episode, we continue from number 15 to number 31.As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be hearing in this two-part series.If you’ve not listened to part 1, make sure to check it out first!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Get into politics and make it public (00:41)- Go by feels, not data (02:12)- Start arguments on social media (06:55)- Sell braces, not the smile (10:49) - Make it all about you (13:19)- Charge less (16:08)- Say it once and never say it again (19:37)- Have at least 3 business partners (23:24)- Avoid hard things (27:12)- Build an elaborate morning routine (31:07)- Sleep with clients (38:26)- Start a podcast (40:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and business world and has some great points he puts across in this episode.Hint: Do the opposite of these!Check them out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Trust your emotions, not logic (04:55)- If something works, don’t do it again (08:08)- Be fancy; basics are for suckers (12:19)- Invest in things, not yourself (15:04)- React, don’t think (22:02)- Listen to people less successful than you (24:44)- If you fail once, you quit (30:13)- Have at least 8 streams of revenue (33:01)- Always swing for the fences (38:15)- Be like Scott (41:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

In most fitness businesses, there are two main levers you can pull. The first one is sales, where you get a lead in front of you and have a process to convince them that you have the solution to their problem.The second lever, which is KEY to growing your business, is a good retention model to keep the customers IN your business. The fitness industry has always struggled with this lever.If you want to grow and fill up your gym, you're probably not going to get there if you're putting water in a leaky bucket. You've got to plug those holes, which is the retention side.Many brands/individuals are good at one and not the other. This is the paradox between sales and retention.Both are equally as important to a business. There are times in your business when you should focus more on sales and other times more on retention. But the sales process is somewhat intertwined with the retention play.In this episode, we discuss the healthy friction between sales and retention and how to build a culture that can achieve both.Make sure to check it out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Matt's new role at Alloy Franchise (00:46)- The 2 levers in a fitness business (04:31)- The difference between sales and retention (06:12)- The sales process is intertwined with the retention play (10:06)- Achieving both sales and retention (17:33)- Systems vs. culture (20:28)- A system gives you more opportunities to have great experiences (27:02)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing.So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much.In this episode, Rick and Matt are going to explain how much attention you should pay to your competition, why the scarcity mindset is killing you, and what you should really be focusing on instead.Make sure to check it outLearn more at: http://bit.ly/alloy_franchiseKey Takeaways:Intro (00:00)Matt’s views on local competition (04:14)Chasing the wrong customers (07:27)Should you worry about competitors? (19:00)Doing the basics right (24:15)Episode wrap-up (30:47) Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

When it comes to choosing an exercise program, there are lots of varying options and opinions out there. And most people who put out ideas on what’s “right” usually have something to gain financially.That explains the number of people who don’t stick around in the gym that long. Either they’re troubled with specific injuries after doing some gym routines, or they aren’t that motivated at all.Fortunately, real hard data and the latest science are coming in to back up our claim that strength training is THE most important thing. It trumps all the other popular exercise programs you’ve ever known (HIIT is definitely NOT ideal!).Tune in to this episode as Rick and Matt discuss what real strength training looks like and what it does to your body.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Why is strength training very important? (04:51)- The ideal amount of sets and reps per week (07:08)- On doing strength training to aid weight loss (10:11)- What is strength training? (12:09)- People need to move (17:35)- Pushing your heart rate really high (20:29)- The correlation between anaerobic threshold and lifespan (22:45)- How to get new clients to stick with strength training? (23:59)- What’s the best thing for mobility? (26:40)- Why are most fitness concepts NOT based on strength training? (36:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is an expert in marketing to the over-50 avatar and explains the difference in customers in this market.Broadly speaking, Jay puts these subcategories into 4 buckets:50-70 in good shapeOver 70 in good shape but with unique challenges50-70 deconditionedOver 70 deconditioned and with unique challengesTune in to this episode for tips to market and service these 4 subcategories of people and the opportunity that exists within them.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- The Alloy avatar client (01:57)- The fitness industry is youth obsessed (04:43)- The subcategories in the over-50 demographic (11:51)- Which over-50 market gives you the most opportunity? (17:08)- How to position yourself and market to older folks (25:40)- Life span, health span, play span (29:26)- The money is with the over 50s (39:47)Additional Resources:- Connect with Jay Croft here------- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

One of the superpowers of successful entrepreneurs is the ability to stay focused. You’ve probably heard Rick and Matt talk about it in this podcast.But the key to staying longer in business is to constantly disrupt your own business. If you don’t, your competition will do it for you and put you out of business.However, disruption is not squirreled brain addition of things. It’s not pilling things on that don’t move the needle significantly.Disruption is moving from one thing to another in a meaningful way and ensuring it’s threaded within the culture and the core competency of your team.Disrupting your own business is hard for everybody involved, but there is a strategy to this process that is critical to follow. Check it out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Staying focused and being disruptive (03:45)- Get ahead of the changes before your competitors (04:01)- Examples of disruptions we’ve made in our business (06:09)- Shifting our entire business model (13:13)- How we started doing boot camps (18:39)- Evolving with the technology (28:14)- How we have disrupted our programming (30:28)- Licensing and franchising (38:56)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!