Alloy Personal Training Business

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and business world and has some great points he puts across in this episode.Hint: Do the opposite of these!Check them out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Trust your emotions, not logic (04:55)- If something works, don’t do it again (08:08)- Be fancy; basics are for suckers (12:19)- Invest in things, not yourself (15:04)- React, don’t think (22:02)- Listen to people less successful than you (24:44)- If you fail once, you quit (30:13)- Have at least 8 streams of revenue (33:01)- Always swing for the fences (38:15)- Be like Scott (41:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

In most fitness businesses, there are two main levers you can pull. The first one is sales, where you get a lead in front of you and have a process to convince them that you have the solution to their problem.The second lever, which is KEY to growing your business, is a good retention model to keep the customers IN your business. The fitness industry has always struggled with this lever.If you want to grow and fill up your gym, you're probably not going to get there if you're putting water in a leaky bucket. You've got to plug those holes, which is the retention side.Many brands/individuals are good at one and not the other. This is the paradox between sales and retention.Both are equally as important to a business. There are times in your business when you should focus more on sales and other times more on retention. But the sales process is somewhat intertwined with the retention play.In this episode, we discuss the healthy friction between sales and retention and how to build a culture that can achieve both.Make sure to check it out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Matt's new role at Alloy Franchise (00:46)- The 2 levers in a fitness business (04:31)- The difference between sales and retention (06:12)- The sales process is intertwined with the retention play (10:06)- Achieving both sales and retention (17:33)- Systems vs. culture (20:28)- A system gives you more opportunities to have great experiences (27:02)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing.So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much.In this episode, Rick and Matt are going to explain how much attention you should pay to your competition, why the scarcity mindset is killing you, and what you should really be focusing on instead.Make sure to check it outLearn more at: http://bit.ly/alloy_franchiseKey Takeaways:Intro (00:00)Matt’s views on local competition (04:14)Chasing the wrong customers (07:27)Should you worry about competitors? (19:00)Doing the basics right (24:15)Episode wrap-up (30:47) Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

When it comes to choosing an exercise program, there are lots of varying options and opinions out there. And most people who put out ideas on what’s “right” usually have something to gain financially.That explains the number of people who don’t stick around in the gym that long. Either they’re troubled with specific injuries after doing some gym routines, or they aren’t that motivated at all.Fortunately, real hard data and the latest science are coming in to back up our claim that strength training is THE most important thing. It trumps all the other popular exercise programs you’ve ever known (HIIT is definitely NOT ideal!).Tune in to this episode as Rick and Matt discuss what real strength training looks like and what it does to your body.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Why is strength training very important? (04:51)- The ideal amount of sets and reps per week (07:08)- On doing strength training to aid weight loss (10:11)- What is strength training? (12:09)- People need to move (17:35)- Pushing your heart rate really high (20:29)- The correlation between anaerobic threshold and lifespan (22:45)- How to get new clients to stick with strength training? (23:59)- What’s the best thing for mobility? (26:40)- Why are most fitness concepts NOT based on strength training? (36:43)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is an expert in marketing to the over-50 avatar and explains the difference in customers in this market.Broadly speaking, Jay puts these subcategories into 4 buckets:50-70 in good shapeOver 70 in good shape but with unique challenges50-70 deconditionedOver 70 deconditioned and with unique challengesTune in to this episode for tips to market and service these 4 subcategories of people and the opportunity that exists within them.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- The Alloy avatar client (01:57)- The fitness industry is youth obsessed (04:43)- The subcategories in the over-50 demographic (11:51)- Which over-50 market gives you the most opportunity? (17:08)- How to position yourself and market to older folks (25:40)- Life span, health span, play span (29:26)- The money is with the over 50s (39:47)Additional Resources:- Connect with Jay Croft here------- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

One of the superpowers of successful entrepreneurs is the ability to stay focused. You’ve probably heard Rick and Matt talk about it in this podcast.But the key to staying longer in business is to constantly disrupt your own business. If you don’t, your competition will do it for you and put you out of business.However, disruption is not squirreled brain addition of things. It’s not pilling things on that don’t move the needle significantly.Disruption is moving from one thing to another in a meaningful way and ensuring it’s threaded within the culture and the core competency of your team.Disrupting your own business is hard for everybody involved, but there is a strategy to this process that is critical to follow. Check it out!Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Staying focused and being disruptive (03:45)- Get ahead of the changes before your competitors (04:01)- Examples of disruptions we’ve made in our business (06:09)- Shifting our entire business model (13:13)- How we started doing boot camps (18:39)- Evolving with the technology (28:14)- How we have disrupted our programming (30:28)- Licensing and franchising (38:56)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. Meaning they will be here today, then the current (the market) will take them somewhere else in a short period of time. The opposite is the pond, where employees stick around for a long period of time.Surprisingly to some, they both come with their own challenges.How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.Learn more at: http://bit.ly/alloy_franchiseKey Points of Discussion:- Rivers and ponds concept: Short-term and long-term employees (1:15) - Old is not always gold (3:32) - Mentorship: A test drive for both the employer and the employee (3:42) - Starting with the easy part, that often is your training protocols (6:57) - It’s not a bad idea to ask them how long they plan to stick with you (9:17) - Helping people grow (11:30)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

An entrepreneur is ultimately a problem solver at heart because to start and run a business, you have to first identify a problem in society and come up with a solution that you can then take to the market.So we can safely assume that problem-solving is inherent to all entrepreneurs.The paradox arises when our entrepreneurial instincts lead us to believe we can solve all problems in our businesses. This is an unrealistic expectation that can lead to lots of frustrations. Some problems can only be managed, not solved.If you are a perfectionist or someone that enters entrepreneurship with unrealistic expectations, you need to prepare yourself for the fact that there are certain problems that you will always be managing.In this episode, Rick and Matt share some examples of problems that can only be managed and how to approach them. Tune inKey Takeaways.- An entrepreneur is a problem solver at heart (06:40)- The paradox of problem-solving (07:24)- Most problems won't be solved, just managed (08:20)- Managing your expectations (09:40)- Major solves in Rick's career (17:03)- There's nothing that fixes all things (19:32)- Be very realistic about problems (22:11)- Don't sweat the small stuff (26:12)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Coming out of the Covid pandemic, fitness has never been more important. More and more people appreciate the need to lead a more active and healthier lifestyle.Helping people in their health and fitness journeys while securing your financial future is noble. The Alloy Personal Training franchise offers franchisees an opportunity to help people in their community while running a proven business concept.The Alloy business model serves a demographic that is underserved and untapped in the industry, and this drives our success and great retention rates.Having been in the personal training space for 30 years, we have all the necessary skills, expertise, and tools to support our franchisees.Tune in to this episode as Rick is interviewed by Tom Scarda of The Franchise Academy on the Alloy Personal Training Fitness Franchise opportunity.Key Takeaways- Importance of fitness post-Covid (02:01)- The brand promise of Alloy Personal Training (04:16)- Training the rich and famous back in the day (07:13)- Leveraging technology in personal training (14:42)- Franchising vs. consulting (14:58)- Accountability in fitness (17:07)- How Alloy supports franchisees (22:42)- The right mindset for a fitness franchisee (28:15)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Core values in a business are not just one of those nice things to have. They are very important as they define who you are, your culture and tells the world what sets you apart as a business.The core values communicate what's important to your business, influence behavior and desired action within your team. Ultimately, they bring people on a team together on a mission to succeed.In our case, our franchising business is growing with new franchises coming up, and we are also scaling our corporate team. In light of this, we had a recent iteration of our core values to update and simplify them.In this episode, Rick and Matt discuss the new core values and added character traits for teammates and franchise partners.You'll learn why we updated and simplified our core values and why having additional character traits are critical for your business.Key Takeaways- Why we iterated our core values (02:18)- Do your job (04:25)- Humor with a touch of crazy (09:08)- Keep it simple (11:00)- How to keep your culture intact as you scale (15:12)- 3 Alloy character traits (16:07)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!