The Great Resignation is on. Millions of workers are abandoning their careers for better opportunities. But how did we get here? Rick and Matt reckon that the Coronavirus pandemic has made people view job security in a whole new way. People now have this realization that a job previously considered safe can end abruptly.But just like in any crisis, there lies numerous opportunities that you can capitalize on.Now is the perfect opportunity to become an entrepreneur. And just like the pandemic has caused the disruption in the job market, it has also made us more conscious of our health and wellness.So, becoming a fitness entrepreneur is a very attractive opportunity right now. And as we have previously discussed in this podcast, there is no better way to go about it than going the franchise route - because you are buying a proven concept with all the systems and processes in place to ensure you succeed. Tune in to learn more about the Alloy Personal Training Franchise opportunity and why this is the perfect time to join the Alloy Family!Key Takeaways - The great resignation (04:20)- What's causing the upheaval in the job market? (05:26)- Power of habit (06:54)- Making changes due to a life-changing event (09:27)- Why this is the perfect time to own an Alloy franchise (10:16)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the last two episodes, we talked about the franchisee's journey from purchase through 2-3 years after opening. We went through all the peaks and valleys that a franchisee goes through and why we do everything in a systematic way. One of the things we mentioned that happens in the corporate training week is role-playing. Today, we build on that by discussing why this is important not only to a franchisee but also to any gym/business owner. Practicing the skills and scripts that you and your employees need to perfect is essential. These are the basics that make a business successful!In the case of a gym, things like answering the phone, sales, how you welcome members, and workouts are some of the things you should role-play all the time. You can't role-play enough in your business, especially when running the model we do here at Alloy Personal Training Franchise. Tune in to learn how we role-play all scenarios and how you can go about it!Key Takeaways - Perfect practice makes perfect (01:40)- Role-play all scenarios (02:46)- How role-playing makes everything else easier (05:53)- Get good at the basics (07:30)- Why you have to role-play workouts (08:54)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In part 2 of this two-part series, we discuss the franchisee's journey from purchase through 2-3 years after opening. This is a must-listen for any franchise candidate!Last week, we started the conversation on the franchise buyer journey.We established that this journey has many peaks and valleys. We went ahead and looked at what happens between the first introductory call when a potential franchisee shows interest to when they purchase and sign the Alloy franchise agreement.After the excitement of acquiring an Alloy Personal Training Franchise settles, it's time to get back to work.We need to find the perfect location, negotiate and sign lease agreements, build and equip the gym, conduct franchise training, presale, and finally, the grand opening before we can open the doors to members.As you can tell by now, there's so much going on, and that's where the benefit of going the franchise route becomes apparent. We have trusted vendors we work with to ensure this process goes seamlessly.Listen in to part two of this educational series and understand what the Alloy Personal Training franchise buyer journey looks like and what you should expect at every stage.Key Takeaways- What to expect as a franchisee (02:17)- How to find the perfect location for an Alloy gym (04:41)- Executing the Letter of Intent and Lease Agreements (06:21)- Building out the facility (10:30)- Realistic timeframe to open (12:56)- Live training for the owner/operator (14:49)- When and how to conduct the presale (17:40)- Grand opening party (18:39)- The franchisee-franchisor relationship (20:59)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Acquiring a franchise is an intense process with many peaks and valleys, pains and joys, ups and downs. It is important that you, as a potential franchisee, understand this process and what to expect at every stage. In this two-part series, we shall explain the Alloy Personal Training Fitness Franchise process. Right from when a potential franchisee shows an interest, all the way to signing the franchise agreement and several years down operating it. A lot goes on throughout the process, but ultimately, it is in the best interests of you, the franchisee, and the franchisor. Join us in Part 1 of this two-parter and learn what happens between the introductory call and the franchise agreement signing. Key Takeaways- The franchise journey (03:38)- Introductory call – what happens here (04:44)- Official Brand Overview (07:26)- Verification of financials and background check (10:46)- The signing of the franchise agreement (16:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We recently held a franchise training week in the Alloy corporate offices, where we trained a fantastic group of new franchisees.Essentially, franchise training is five full days of training. The new franchisees and their operators come to our corporate offices for a very intense, hands-on preparation of their new roles.The franchise training takes place three months before the grand opening. This leaves room for two months of pre-sales to ensure the franchisee opens with close to capacity membership.Even if the franchisee doesn't have a fitness background, like some of our franchisees do, the training prepares them in the best possible way to hit the ground running.Tune in to this to learn more about the franchise training week, how we set it up, and most importantly, why we do it.Key Takeaways- What is franchise training (01:32)- When should franchise training take place? (03:12)- How and why we mirror the customer's journey (05:26)- Demonstrating the Alloy culture during franchise training (06:18)- How the franchise training is set up (07:37)- The power of role-playing in training (10:49)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too. But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry. Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide and now franchising. The Alloy Franchise continues to grow, with more locations coming up across the country. But it has not been all smooth sailing. Rick had to go through challenging times. He credits hard work and trusting relationships as what saw him through. We cover a wide range of topics such as:The story behind the Alloy BrandTrust as a strategy ("TAAS")The state of the fitness industryWhy fitness tech must deliver better human interactionsThe ONE thing that needs to change in the fitness industryTune in to this episode and get to know more about Rick and the Alloy Brand. Key Takeaways- What makes Alloy different from other fitness brands (03:24)- The story behind the Alloy brand (07:46)- The one thing that must change in the fitness industry (22:52)- The role of fitness tech in delivering better human interaction (23:47)- How stoicism can help entrepreneurs (32:19)- How to qualify for an Alloy Franchise (47:24)- The most important aspects of an entrepreneur (49:19)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In business, just like in life, we are constantly making decisions. These decisions either make or destroy us. It is thus imperative to keep improving our decision-making skills.Rick and Matt look at the behavioral science behind decision-making and why most of us make flawed decisions, especially in business. Understanding the mental processes behind decision-making may help us make better choices.We look at some examples of decision-making through our lens in the fitness industry and discuss the ideal framework for making those decisions.Listen in to learn how to improve the quality of our decision in life as well as business.Key Takeaways- Narrow framing – widen your options (03:45)- Overcoming the fear of making wrong decisions (07:08)- Confirmation bias – Reality test your assumptions(08:46)- Short-term emotion – attain distance first (15:17)- Overconfidence is the kiss of death - prepare to be wrong (20:10)- What's the worst-case scenario, and can you live with it? (22:45)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, passion is a big word often thrown around what we do. But is passion necessary for running a fitness business? If so, what type of passion is most effective?We often see people in our industry have passion for a particular tool, mechanism, type of training, etc., which manifests in their business. This is a big mistake because the thing with passion is that it comes and goes. If you must have passion, then it should be to help people meet their health and fitness goals. This way, you can look at the business from the lens of what the customer truly needs, rather than what you might be passionate about.As a fitness entrepreneur, your business is not there to serve you. Your role is to do things that make your business successful by solving a problem in the market.Tune in to learn more about how to succeed in a fitness business without relying on passion. Key Takeaways- Passion - friend or foe (02:04)- The one thing that’ll make you successful in a fitness business (04:18)- Passion comes and goes (05:01)- Your business is not there to serve you (08:09)- Your customers don't care about your passions (10:42)- How narrow framing affects your decision making (13:35)- Don't let your personal neurosis manifest itself in the business (14:07)- Listen to your customers (18:50)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black.For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making money rather than limp into profitability over time. But what exactly are presales?Presale gym memberships are agreements signed that once the gym opens its doors, the member will start using the facilities. The members are only billed from the grand opening date but commit themselves in advance.Presale memberships ensure the gym starts generating revenue from the opening day.In this episode, Rick sits down with Alloy's head franchise business coach to discuss the best practices of new facility presales. Alloy has a specific presale playbook with sales scripts, marketing collateral, KPI's for team members, and a robust digital strategy.Listen to learn of the Alloy presale playbook and how we have used it successfully to open new Alloy personal training gyms.Key Takeaways- What is a gym presale? (06:04)- How long far out can you presell? (06:46)- How to get out in the community to get leads (09:17)- The alloy presale play (15:56)- Life is all about sales (19:10)- Leveraging scarcity as a presale marketing tool (21:16)- How to ask for referrals from new members (22:46)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Is a sweaty workout or an elevated heart rate indicative of a good exercise program?This is the question Rick and Matt answer in today's episode.Since the advent of the studio fitness model, we have seen many claims regarding High-Intensity Interval Training (HIIT). Some people claim that this is the only way to lose weight, and some go as far as saying that you can build muscle on such programs.However, science has proven that the way to lose weight sustainably is through strength training and looking after your diet.The main reason you don't lose weight sustainably or build muscle through HIIT is that the body adapts to strenuous activity after some time and gets efficient at it. Efficiency is the enemy of fat loss.If you are looking for the cardiovascular benefits of HIIT, the best way to go about it is to incorporate a 3-5 minutes' metabolic finisher at the end of a strength training session.Listen in as Rick and Matt discuss the best exercise program for your gym business and also to achieve results for your clients!Key Takeaways- Is an elevated heart rate important during exercise (01:29)- Incorporating a metabolic finisher at the end of strength training (08:06)- Why you don't lose weight on HIIT (10:58)- How clients lose fat through strength training (15:15)- Why HIIT programs lead to a higher churn rate (17:14)- The ideal no of sessions of strength training in a week (22:45)- Why it's countless to count calories burnt during a workout (29:53)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!