Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing.

So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much.

In this episode, Rick and Matt are going to explain how much attention you should pay to your competition, why the scarcity mindset is killing you, and what you should really be focusing on instead.

Make sure to check it out

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways:

Intro (00:00)

Matt’s views on local competition (04:14)

Chasing the wrong customers (07:27)

Should you worry about competitors? (19:00)

Doing the basics right (24:15)

Episode wrap-up (30:47)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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