Alloy Personal Training Business

Rick Mayo
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Jul 12, 2023 • 26min

How Fitness & Franchising Can Lead To A Fulfilling Life

Entrepreneurship is often described as a self-help journey disguised as a business.It requires personal growth, the ability to make difficult decisions, practice delayed gratification, and tackle challenging tasks.These qualities are closely intertwined with personal development, making them synonymous with the entrepreneurial journey.In this episode, Rick is interviewed by Carl Case of the Local Business Hacks Podcast on Alloy's journey so far and some of the insights he has picked along the way.Rick also shares why Alloy's avatar client is the ideal client even during economic downturns or any other uncertain time.Let's dive in!Key Takeaways- How to target the right customer avatar (03:15)- How Alloy picks franchise locations (07:23)- Tips for preparing for the upcoming recession (10:31)- AI uses cases in a fitness business (13:51)- Why entrepreneurship is a self-help journey disguised as a business (20:38)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Jul 5, 2023 • 22min

The Parallels Between Fitness and Business

In this episode, Matt and Rick discuss the parallels between being fit and being successful in business. Alloy has been helping people succeed in both arenas for over 30 years, and Matt and Rick share the top 3 parallels between the two.One of the fundamental traits shared by individuals who are fit and successful entrepreneurs is their ability to delay gratification. In the context of fitness, this means understanding that achieving optimal health and fitness requires consistent effort and time.It is not an overnight process or a quick fix.Just as you cannot expect to attain a sculpted physique by merely exercising for a few days, success in entrepreneurship demands long-term commitment and hard work.Fitness enthusiasts recognize that they must invest time and effort into regular exercise, maintaining a balanced diet, and adopting a healthy lifestyle. They understand that the desired results will not manifest instantly but require patience and consistency.Similarly, entrepreneurs must be willing to invest their time, energy, and resources into their businesses, knowing that success will come over time through strategic planning, consistent action, and continuous learning.Another significant parallel between fitness and entrepreneurship is the importance of discipline. Both domains demand self-discipline and self-motivation to overcome obstacles and stay on track toward long-term goals.Whether adhering to a workout routine or consistently implementing business strategies, discipline is crucial for progress.Tune in to learn more about similarities and the lesson we can draw from them.Key Takeaways- The parallel between being fit and running a business (03:59)- Ability to delay gratification (04:36)- Discipline to do the work (10:10)- Logic over feelings (13:20)- Do the hard things (15:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Jun 28, 2023 • 35min

Hiring for Success

Hiring the right employees is crucial for the success of any organization.It is crucial to have a well-defined hiring process in place to ensure that you attract and select candidates who have the necessary skills, qualifications, and cultural fit for your company.In this episode, Rick and Chamberlynn delve into the pivotal role of hiring in the success of Alloy franchisees, shedding light on the critical factors that determine the potential triumph or failure of hires.They share the key principles and strategies that apply not only to Alloy but also to businesses across the board.These strategies will help you build an exceptional team that delivers outstanding customer service and propels your business forward.This episode is a valuable resource for potential franchisees and other entrepreneurs, offering insights through a transparent discussion of Alloy's proven hiring process.Tune in!Key Takeaways- Best practices for hiring step by step (3:33)- How to set the tone for a great interview (10:01)- How do you get the right person for the right job? (12:14)- How do you know if you've found the right person? (16:56)- How do you know if you're hiring the right person for you? (20:50)- The importance of having the owner present at every hiring interview (24:15)- Using the EOS people Analyzer (26:02)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Jun 21, 2023 • 24min

4 Questions That WiIl Change Your Business

Asking the right questions is an essential part of business growth and evolution.The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition.By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement.In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There are specific actions for each question that will help you compound your company's growth.The first two questions revolve around your unique strengths and weaknesses as perceived by your customers. If asked in the right way, your customers will tell you exactly what you need to focus on to achieve success.Tune in to learn about these questions and their follow-up actions to grow your business and make a lasting impact in the industry.Key Takeaways- What am I doing right? (04:06)- What's wrong with the industry? (07:35)- Where do you hang up with people like you? (11:28)- What other vendors do you depend on? (16:58)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Jun 7, 2023 • 51min

Franchise or Go It Alone?

When it comes to opening a fitness facility, aspiring entrepreneurs often face a critical decision: Should they go it alone or opt for a franchise model?This dilemma is not unique to the fitness industry but is certainly relevant given the ever-growing demand for fitness services.In this episode, Rick speaks with Alloy franchisee Rami Odeh about the advantages of purchasing an Alloy Personal Training franchise vs. opening your fitness facility. Rami has a unique perspective as he has opened, run, and sold his privately owned facility and is now investing in multiple Alloy franchise locations.Investing in an Alloy Personal Training franchise can provide a solid foundation for success, leveraging an established brand and a proven business model, comprehensive support, and access to a network of like-minded professionals.Whether you're a seasoned fitness professional or a budding entrepreneur, exploring the franchise option can be a wise decision to consider when entering the fitness industry.Tune in to learn of the advantages of an Alloy franchise over opening your own fitness facility.Key Takeaways- Established brand and reputation (05:07)- Buying into a proven business model (07:12)- Training and support (16:54)- Marketing and advertising (20:14)- Economies of scale (32:09)- Flexibility and autonomy (37:15)- Expansion opportunities (44:42)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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May 31, 2023 • 41min

Unveiling the Secrets Behind Alloy Personal Training's Franchise Success

In the fitness and personal training world, Alloy Personal Training is quickly emerging as a shining star with its successful franchise model. With more than 100 franchises sold in less than a year, the Alloy model has captured the market's attention.In this episode, Rick Mayo is interviewed by Mike Arce - Founder & CEO of Loud Rumor.They delve into the secrets behind Alloy Personal Training's franchise success and explore the key factors contributing to their remarkable achievements.One of these factors is the Alloy brand promise which has remained unchanged since 1992. In the fitness space, we see many trends based on a piece of equipment, technology, or modality, but here at Alloy, we have kept the same personal training promise all those years, which has helped countless people get into the best shape of their lives.Tune in to this episode to discover the strategies, insights, and unique approaches that have propelled Alloy Personal Training to the forefront of the industry.Key Takeaways- The Alloy model explained (00:30)- Alloy brand promise (06:08)- The reason for the good Alloy retention numbers (15:49)- Relationship-based customer experiences (22:39)- What makes a good franchisee (33:02)- The future of Alloy Personal Training (37:55)- Simple works when done right (39:03)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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May 24, 2023 • 57min

Celebrating Awarding 100 Alloy Franchises

Awarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand.Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees.The journey to this point hasn't been without challenges, but seeing our network grow and thrive has been immensely rewarding.In this episode, Rick Mayo is interviewed by Michael Kurkowski of The Strength Connection Podcast on the journey to this milestone and looking ahead to 800 franchise locations by 2030!Key Takeaways- Celebrating awarding 100 franchise locations (00:39)- Why did Rick Mayo decide to go to franchising (04:08)- The evolution of an entrepreneur (09:06)- Why purpose is very important (13:36)- Don't let your dreams die (20:35)- Going all in on one thing (28:37)- The satisfaction of trying and doing your best (32:47)- Setting the right expectations (44:04)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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May 17, 2023 • 31min

What Makes A Good Alloy Franchise Candidate?

Have you ever wondered what it takes to become part of the Alloy family as a franchisee?Look no further!In this episode, Rick sat down with the Alloy director of franchise development, Clay Allen.Together, they spilled the beans on the secret sauce that makes a stellar Alloy franchise candidate. Trust me, folks, this is the inside scoop you've been waiting for!First things first, let's talk about character traits. You see, Alloy isn't just looking for anyone off the street to join their franchise family. We're searching for individuals who possess that special spark that sets them apart from the rest. Passion is the name of the game.Among the qualities that make an ideal Alloy candidate, one should possess an unimpeachable character, have a competitive spirit and be a leader.Being a part of the Alloy family means embodying these values and becoming a true ambassador for the brand.Key Takeaways- Clay Allen's background (03:25)- The profile of an Alloy franchisee (06:17)- The primary motivator for people looking for an Alloy (09:55)- 3 qualities for ideal Alloy candidates (13:03)- Top questions from prospective franchisees (21:37)- The cost of an Alloy franchise (22:10)- The Alloy brand promise (26:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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May 10, 2023 • 31min

Is College Worth it?

It's a valid question, and there's no easy answer that applies to everyone. There are many factors to consider when it comes to deciding whether or not to pursue a college education.On the one hand, there are undeniable benefits to going to college. For one thing, a college degree can significantly increase your earning potential over the course of your career.College can also provide you with valuable skills and knowledge that you might not be able to gain elsewhere. You can learn about a wide range of subjects and develop critical thinking, problem-solving, and communication skills that can be useful in any career.That being said, college isn't for everyone. It can be very expensive, time-consuming, and stressful. For some people, pursuing a trade school or certification program might better fit their goals and interests.Others might enter the workforce immediately after high school, gaining hands-on experience and building their skills on the job.All these are valid paths to success, whichever you take.The key point here is that if you decide not to go to college, choose to do something equally challenging. Don't just sit around and be useless.In this episode, Matt and Rick discuss the value proposition of a college education vs. the alternatives to college and what factors should affect the decision. Key Takeaways- Is going to college worth it from an entrepreneurship lens (05:56)- The stats of college education (07:08)- The alternatives to college (15:24)- Finding something equally challenging (18:04)- Investing in other forms of education (22:37)- Upskill yourself to get to where you want (25:45)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!
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May 3, 2023 • 32min

How To Grow Your Business with Referrals

Referrals are one of the most effective ways to grow your business, and they don't cost a thing.Let's start with the basics. Referrals are recommendations from satisfied customers. When customers have a great experience with your business, they're likelier to tell their friends, family, and colleagues about it.And when those people need a product or service that you offer, they're more likely to come to you because they trust the recommendation of someone they know.But you don't have to just sit back and expect the referral; you must ask for it. This can be daunting for some business owners and their teams, but it doesn't have to be.The key is to make it part of your culture, ask at the right time, and celebrate it when it happens.In this episode, Rick and Matt share some tips on how to grow your business with referrals, ask for referrals from your clients, and make referrals part of your business culture. Tune in!Key Takeaways- The power of referrals (05:55)- Why most people don't ask for referrals (11:18)- Prime times to ask for referrals (14:52)- Measuring and managing your referrals (16:13)- Follow up with your potential referrals (16:57)- Making referrals part of your culture (21:31)- Upskill yourself to get better (28:08)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

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