How Stories Happen

Explore the art of storytelling as a mastered skill rather than a gifted trait. Discover a unique technique that involves openly sharing your thoughts to refine your ideas. Delve into the challenges faced by online creators in engaging their audiences. Learn how curiosity and insightful questioning can unlock creativity, leading to more original storytelling. This episode encourages a practical approach to enhance communication and storytelling for anyone eager to connect more meaningfully.

Justin Moore, founder of Creator Wizard and author of the upcoming book Sponsor Magnet, crafts a signature talk aimed at engaging wider audiences. He delves into the contrast between keynotes and breakout sessions, emphasizing the need for a 'higher-order idea' to drive action. The conversation highlights the art of creating impactful speeches and the importance of collaboration in monetizing creative work. Also discussed are strategies for engaging pitches and the role of storytelling in boosting credibility. A fascinating glimpse into the process of persuasive communication!

Seth Godin, a renowned storyteller and bestselling author, dives deep into the art of storytelling and its power in business. He shares a captivating 'super-story' about recumbent bikes, discussing its evolution and how it shapes perceptions in communities. Seth highlights the importance of pedagogy and posture for storytellers, emphasizing how authenticity and strategic thinking enhance narratives. With a lively exchange of tales, Seth and his host reveal how personal connections and status affect storytelling in the digital age.

Ann Handley, a WSJ bestselling author and dynamic speaker in marketing, joins Jay Acunzo to explore the creative process. They discuss their collaborative storytelling on social media, emphasizing the joy of spontaneity in writing. The duo shares insights into crafting relatable narratives and the challenges of modern marketing tactics. They also highlight the significance of immersive storytelling and documenting everyday moments to enhance creativity. Their dialogue is a refreshing peek into the iterative nature of writing and engagement.

Chase Jarvis, an award-winning photographer, entrepreneur, and author of "Never Play It Safe," shares his journey of self-discovery. He delves into the duality of being both hero and villain in our stories, stressing the importance of honesty in storytelling. Chase discusses overcoming psychological barriers to creativity, likening struggles to a 'saber tooth tiger.' He emphasizes the value of self-trust and authenticity in crafting impactful narratives, urging listeners to embrace their unique paths and connect with their true selves.

Laura Gassner Otting, a powerhouse storyteller and keynote speaker, shares her insights on crafting relatable narratives. She discusses the concept of a 'super-story' and how personal experiences can build connections. Through anecdotes about decorating a Christmas tree, she emphasizes finding meaning in imperfections. The conversation also covers tailoring stories for different audiences, the importance of specific details, and the art of using callbacks to engage listeners. Laura's unique blend of political experience and storytelling serves as inspiration for aspiring speakers and authors.

Simone Stolzoff, an accomplished author and journalist whose work has appeared in major outlets, shares insights while preparing a new TED Talk. He explores the delicate balance between personal identity and professional roles, advocating for redefining how we perceive our passions. The conversation delves into the iterative process of crafting engaging presentations and the role of visual aids in storytelling. Simone's willingness to embrace vulnerability sparks a lively exchange of ideas, highlighting the journey of turning raw concepts into compelling narratives.

Nat Eliason, an author and essayist, dives into the art of storytelling, particularly in personal narratives. He shares his thrilling journey from handling hundreds to millions in investments during a major hack. Eliason discusses the importance of authenticity, balancing drama with relatability, and how to effectively tell stories about complex subjects like cryptocurrency. He also provides insights on soliciting valuable feedback and navigating the transition from writing to promoting a book, making storytelling a universally engaging craft.

Susan Boles, a CFO and business strategist, dives into the art of crafting impactful stories. She emphasizes the concept of 'calm as the new KPI' and how it reshapes business narratives. The conversation highlights the importance of clear communication and emotional understanding in storytelling. Susan discusses the challenges entrepreneurs face when aligning growth metrics with core values, advocating for narratives that resonate deeply with audiences. Tune in for insights on making your story not just informative, but transformative.

Ryan Hawk and Brook Cupps, coauthors of 'The Score That Matters', emphasize the need for self-awareness in effective storytelling. Hawk, a podcast host, and Cupps, a high school basketball coach, share how personal growth shapes leadership and communication. Cupps recounts a pivotal moment with his daughter that transformed his coaching philosophy, while Hawk highlights values and inner growth. They discuss the power of authentic narratives in inspiring change and fostering deeper connections, showcasing storytelling as a vital tool for leaders.