How Stories Happen A trick from John Mulaney to create better content
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Mar 7, 2025 Discover the storytelling technique inspired by a memorable moment between John Mulaney and David Letterman. Uncover the importance of a strong premise to boost creativity and connect with your core messages. Learn how authenticity in content can lead to better engagement, moving beyond shallow promotions. Get insights that will help you craft a distinct narrative and resonate with your audience on a deeper level.
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Letterman's Shoe Premise
- David Letterman shared a joke premise about seeing single shoes on the road.
- John Mulaney found it funny due to the unexpectedness and undeveloped potential.
Investigate, Don't Brainstorm
- Stop brainstorming and start investigating your premise.
- Ask the next obvious question to develop your ideas further.
Ask the Next Obvious Question
- Instead of focusing on audience questions, ask the questions that arise from your premise.
- This deep investigation is key to developing stronger ideas.