How Stories Happen
Neal Foard: How to tell small stories with big meaning to persuade and inspire
Mar 27, 2025
Neal Foard, a keynote and TEDx speaker with decades of experience in advertising, shares his insights on persuasive storytelling. He emphasizes the power of small personal moments in crafting impactful narratives. Neal recounts his memorable encounter with a bartender in Chicago, illustrating how unexpected interactions can lead to profound life lessons. Additionally, he discusses the iterative process of storytelling and the importance of vulnerability in engaging audiences, proving that even ordinary experiences can become extraordinary with the right approach.
42:58
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Quick takeaways
- Practicing storytelling through video playback allows entrepreneurs to develop their skills and enhance their performance over time.
- Personal experiences, or 'little life moments', shape stories that resonate emotionally and strengthen the connection with the audience.
Deep dives
The Art of Storytelling and Practice
Great storytelling starts with the discipline of practice and rehearsal. Entrepreneurs can enhance their storytelling skills by viewing themselves on video and learning from the playback, which ultimately aids in improving their performance. The process must include a level of discomfort as one navigates through the initial difficulties, akin to training in sports. Practicing storytelling is akin to developing skills in any art form; the more you engage with it, the more proficient you become at conveying your message compellingly.
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