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Neal Foard: How to tell small stories with big meaning to persuade and inspire

How Stories Happen

CHAPTER

The Craft of Compelling Storytelling

This chapter dives into the art of storytelling, emphasizing the importance of vulnerability and the iterative process needed to craft engaging narratives. It highlights how careful adaptations and vivid imagery can enhance audience engagement, while also discussing common pitfalls like oversimplification. Moreover, the chapter reflects on the influence of music and voice in storytelling, arguing that even ordinary experiences can become captivating through thoughtful construction.

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