How Stories Happen with Jay Acunzo If growth is hard, you might need your "idea before the idea"
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Feb 21, 2025 The discussion introduces a fascinating concept called "the idea before the idea," aimed at addressing growth challenges in business. It highlights the importance of early engagement with potential clients to build trust instead of simply chasing sales. The conversation dives into the competitive landscape entrepreneurs face, emphasizing relationship-building and the need to influence buyer decisions from the start. Insights provided can help individuals clarify their message and resonate more deeply with their audience.
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Justin Moore's Success and Challenge
- Justin Moore, the "sponsorships guy", built a thriving business focusing on the end of the buyer's journey.
- This worked until he realized he needed to influence thinking earlier in the process.
Early Influence
- Influential people focus on building trust early in the buyer's journey.
- By influencing thinking first, they ultimately influence buying decisions.
Preparing Your Audience
- Initial customers are often already prepared for your offer.
- Later customers need to be educated and prepared by you, requiring a different approach.