How Stories Happen with Jay Acunzo cover image

If growth is hard, you might need your "idea before the idea"

How Stories Happen with Jay Acunzo

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Navigating the Competitive Landscape of Client Engagement

This chapter explores the challenges entrepreneurs face in attracting clients and the significance of influencing buyer thinking from the outset. It emphasizes the importance of building relationships and providing context to guide buyers effectively throughout their journey.

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