Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
Feb 21, 2025 • 46min
The 4 Best Kinds of Leverage in Business (2 of 2)
Discover the four types of leverage that can supercharge your business growth. Learn how meaningful connections and collaborations can pave the way to mutual success. Explore the concept of exclusive events as a powerful marketing strategy. Hear anecdotes illustrating the importance of networking, including insights from Walt Disney's approach to relationships. Dive into the connection between financial value creation, personal development, and sustaining long-term profitability.
Feb 14, 2025 • 44min
The 4 Best Kinds of Leverage in Business (1 of 2)
How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com
Feb 7, 2025 • 42min
How To Get FREE Publicity (2 of 2)
Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact! MagneticMarketing.com NoBSLetter.com
Jan 31, 2025 • 37min
How To Get FREE Publicity (1 of 2)
Paul Hartunian, a public relations expert, shares his secrets behind securing millions in free press. He unveils a proven formula for earning significant publicity without hefty ad costs. Hartunian highlights the power of creative storytelling and shares success stories, like a menswear brand that gained media hits without breaking the bank. He also reflects on his personal journey in mastering publicity and the importance of unique narratives for business visibility. Don't miss the insights on celebrity influence and the critical moment that shaped his strategy!
Jan 24, 2025 • 52min
Critical Negotiation Strategies With George Ross
George Ross, former chief negotiator for Donald Trump and a veteran real estate lawyer, dives into vital negotiation tactics from his extensive career. He shares strategies that enhance everyday negotiation skills, emphasizing the importance of preparation and understanding your counterpart. Ross recounts compelling stories, like revitalizing the Commodore Hotel through innovative proposals. He also discusses the psychological aspects of negotiation, highlighting the balance between competitiveness and practicality for successful outcomes.
12 snips
Jan 17, 2025 • 49min
18 Lessons To Improve Your Outrageous Advertising (2 of 2)
In this discussion, Bill Glazer, a direct response marketing expert and longtime collaborator of Dan Kennedy, shares the final lessons for mastering outrageous advertising. He highlights the power of testimonials and personalized marketing, revealing how they enhance credibility and overcome objections. Bill also unveils innovative strategies, like creative direct mail and whimsical ads, to captivate audiences. Plus, he offers insights from unique marketing tactics in various industries, ensuring valuable takeaways for any business!
10 snips
Jan 10, 2025 • 56min
18 Lessons To Improve Your Outrageous Advertising (1 of 2)
A marketing maven shares nine essential lessons for crafting outrageous advertising that grabs attention in a noisy world. Hear about innovative strategies that use unique visuals and engaging personal stories to stand out. Discover how compelling photos can transform marketing messages and the power of humor, exemplified by a memorable Superman anecdote. Get ready to boost your sales and customer loyalty with these creative techniques and insights!
7 snips
Jan 3, 2025 • 1h 9min
Intentional Congruence With Nido Qubein
Nido Qubein, a Lebanese immigrant turned influential business leader, shares his journey from language barriers to success as the chairman of Great Harvest Bread Company and president of High Point University. He emphasizes the importance of intentional congruence in branding and effective communication. Nido discusses the art of persuasion, valuing relationships over transactions, and mastering risk management. Through humor and insight, he highlights personal growth, the significance of contributions to others, and the power of commitment in both business and life.
9 snips
Dec 27, 2024 • 31min
The Ultimate Guide To Information Marketing Essentials (2 of 2)
Bill Glazer, a successful information marketer, shares his wealth of knowledge on building profitable information marketing businesses. He explores 17 effective business models, revealing their advantages and challenges, alongside personal success stories. Bill also discusses common pitfalls to avoid, especially for newcomers. He emphasizes the importance of adapting to new trends and uncovering hidden financial opportunities in smaller markets. For anyone looking to thrive in information marketing, his insights are invaluable.
6 snips
Dec 20, 2024 • 42min
The Ultimate Guide To Information Marketing Essentials (1 of 2)
Bill Glazer, a successful information marketing entrepreneur who pivoted from menswear retail, reveals his journey to becoming an industry leader. He discusses the essentials of identifying a responsive market and packaging information for sales. Glazer emphasizes the importance of mentorship and understanding your audience. He shares insights on the significance of follow-up offers to engage customers and reduce churn. Listeners gain valuable strategies for starting their own information marketing ventures.
