Business Lunch

Richard Lindner, President of Digital Marketer and Scalable, shares his journey through the evolution of marketing, emphasizing the power of AI. He argues that it's not about training humans anymore, but harnessing AI for efficiency. The conversation touches on redefining target audiences and the shift to subscription-based models, highlighting the importance of adaptability in business strategies. Lindner reveals key insights on financial management and emphasizes defining a company by the person it serves rather than the product it sells.

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Ryan Deiss, an entrepreneur and digital marketing expert, joins to explore the viral backlash against a management strategy. He emphasizes that both love and hate can drive attention. The discussion includes the innovative 3-3 method which empowers employees, and how to engage with online criticism. They spotlight the importance of unique viewpoints and leveraging AI for problem-solving. Ryan also reveals the power of sentiment analysis in marketing and advocates for business acquisitions as a growth strategy. Prepare for impactful insights!

Entrepreneurs can fast-track their wealth through strategic investments in established businesses. The hosts share how to achieve financial independence in as little as 15 years. They discuss the perks of acquiring proven businesses with minimal upfront cash using SBA loans. Insights on balancing investments, savings, and personal enjoyment are explored. The benefits of minority investments and partnerships with dedicated operators are also highlighted, making active investing appealing for those seeking financial freedom.

Discover why scaling a business often falters due to the wrong hiring of COOs and CFOs. Learn the distinct roles of these executives and why founders typically struggle with operations. Explore the critical need for strong HR and the importance of financial management as a business's GPS. Hear why getting a fractional CFO early is smart, and understand how effective communication among C-suite leaders can drive operational success. Tune in to uncover strategies that will prevent your company from becoming a house of cards!

Entrepreneurs are encouraged to adapt their strategies amid economic downturns, likening it to rowing against a storm. The importance of AI as a transformative tool for businesses is emphasized, driving efficiency and enhancing customer interactions. There's a strong message about optimizing existing resources instead of starting anew and the necessity of embracing technology to avoid obsolescence. Additionally, the benefits of strategic acquisitions as a pathway for growth are explored, unlocking new opportunities for success.

Ryan Deiss, a savvy businessman and digital marketing expert, joins the conversation to explore how tariffs can be transformed into opportunities. They discuss innovative strategies like tariff engineering, featuring memorable examples such as Converse's clever sneaker classification. Deiss emphasizes the importance of viewing challenges as competitive moments and adapting through group buying and local production. The duo shares insights on navigating supply chain complexities, advocating for proactive engagement with suppliers to foster growth in a shifting global market.

The podcast delves into the transformation of newsletters and how AI is reshaping content creation. Unique perspectives and audience-centric strategies are essential in a saturated market. The hosts emphasize creating irreplaceable content that resonates deeply, rather than superficial summaries. They also warn against the dangers of commodification and the need to diversify communication channels. Ultimately, defining success by the audience served rather than just products sold is crucial for thriving in the evolving media landscape.

Explore the evolving landscape of marketing and branding in an AI-driven world. Discover why emotional connections and unique perspectives are essential for brand success. From experiential marketing to the impact of economic challenges, the conversation highlights how companies can stand out amidst saturation. Engaging anecdotes about celebrity encounters and insights on customer loyalty reveal that authenticity is key. Dive into crafting brand identities that resonate on a deeper level, pushing boundaries in today's competitive marketplace.

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.Highlights:"We wish that our employees acted more like owners.""It's designed to create this result.""Identify three to five key metrics that directly impact profit.""How do we inject some entrepreneurial life into companies?"Timestamps:00:00 Introducing Micro Ownership03:07 Discussing the Founders' Board Member's Idea06:11 Employees Acting Like Owners07:26 Identifying Profit-Impacting Metrics10:15 Initial Thoughts and Potential Challenges12:20 Developing a Bidding Mechanism14:21 Bonus Distribution and Team Incentives17:47 Potential Consequences for Not Meeting Goals19:24 Maintaining Entrepreneurial Spirit in Growing CompaniesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training