The Importance Of Your Personal Brand

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Jul 8, 2025

Uncover the secrets behind innovative book launch strategies that prioritize word-of-mouth referrals over traditional sales. Explore the evolving landscape of personal branding and its crucial role in successful business partnerships. Hear insights on navigating co-authoring challenges and enhancing brand awareness. Dive into the importance of financial commitment in relationships and learn about creating scalable, sellable business models. This conversation offers valuable lessons on maximizing impact and engagement in both personal and professional realms.

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ANECDOTE

Separate Books Beat Joint Delays

Roland Frasier and Ryan Deiss tried writing a book together but found delays and preciousness hindered progress.
Separately, they completed two books on similar topics, yielding better outcomes and efficiency.

INSIGHT

Commitment Changes Relationships

A financial commitment marks a fundamental shift from fan to customer, deepening the business relationship.
Free content attracts DIY consumers less likely to engage deeply or partner in business.

ADVICE

Focus on Word-of-Mouth

Engineer your book to be referable, aiming for word-of-mouth promotion over big launch events.
People prefer to share lesser-known valuable books than ones everyone already knows about.

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Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham.

Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.

Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.

Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.

HIGHLIGHTS

"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred."

"You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody."

"It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it."

TIMESTAMPS

00:00: Introduction

01:49: Writing with a partner

07:27: Monetizing content

12:17: Branding

16:55: Book Marketing

19:30: Non-traditional launch strategies

24:53: Referral Tactics

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

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