Business Lunch Navigating Economic Slowdowns: Strategies for Summer Success
Jul 22, 2025
Explore effective strategies for navigating economic slowdowns, especially during summer. The discussion highlights adapting marketing tactics to engage consumers and viewing slow periods as growth opportunities. Learn how leveraging current events can enhance marketing efforts and uncover strategic acquisition possibilities for rapid business expansion. The speakers emphasize the importance of positivity, resilience, and long-term planning, taking proactive steps to maximize resources without succumbing to panic.
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Seasonal vs. Macro Slowdown
- The current slowdown is a mix of a regular seasonal dip and a broader economic downturn.
- This combined effect may cause an extended tough period in June, July, and August.
Simplify and Incentivize Now
- Offer incentives for decisions now that customers will use later, like discounts for future events.
- Simplify offers so they can be approved by a single decision maker to speed up the sales process.
Leverage Seasonal Offers Creatively
- Sell books as casual summer consumption, leveraging seasonal context in messaging.
- Invert common objections to buying now into reasons to invest during slow periods.
