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Navigating Economic Slowdowns: Strategies for Summer Success

Business Lunch

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Navigating Summer Sales Challenges

This chapter explores the economic slowdown impacting both B2B and B2C sectors, focusing on strategies to manage seasonal downturns effectively. It discusses the importance of adapting marketing tactics and offers to engage consumers during the summer months, particularly through casual reading materials. The speakers emphasize viewing these slow periods as opportunities for growth by optimizing offers and enhancing customer support instead of resorting to panic-driven measures.

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