Marketing Meetup Podcast

Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week. Some of the headlines included: - Knowing your audience and what they are interested in - Write about content that matters. What will make a difference in the audience’s professional lives? - Measuring success on impact and influence vs vanity metrics - Sometimes it is essential to say the things that others don’t want to - be bold - Understand the context that you’re writing in - Learn your craft and get as much experience as possible.

These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest. Government figures yesterday estimated a quarter of the workforce is now on furlough, but there is also a vast amount who are now unemployed, or were looking before and now left reeling. In this session, Dominic and Rob cover: The current context of the jobs environment The employee market as it stands today The likely impact of the recession on jobs in the immediate future What you should be looking for in a role Do recruiters automate CV reviewing? The employer market - what has happened with COVID Whether you can trust the job boards How to stand out when going through the paper sift And much more!

For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople. There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there. There is a whole range of myths about how persuasion works and many are just that, myths that don't work.

Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness. In this session, John covers: How to generate content for Linkedin The metrics you need to be looking at to measure success How to adopt a follow first strategy, as opposed to a connect first strategy What the deal is with 'trending' on Linkedin How long you should expect to be posting on Linkedin before seeing results Why you shouldn't be looking to automate on Linkedin The golden ratio between posting and commenting on the platform How to use Hashtags Asking for recommendations Linkedin's Social Selling Index The best strategies when it comes to growing your company page How to get in difficult to reach people The need for quality! And much more!

Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us. Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more. Emma herself has been on an incredible journey through marketing over the past number of years. Starting at BT, she’s held a vast array of marketing roles in a whole range of companies. Today she’s responsible for ‘all the fun stuff at Engine’ - specifically, engagement with clients throughout the whole Engine group, which would no doubt have been interesting in the past 9 weeks. The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. The gut feeling would be that this changes everything. Both Emma and us share an opinion that in fact, much has stayed the same when it comes to putting on a great event. This session will discuss and look at both, before answering your questions. Want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us.

The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers. In this session, Mark covers: Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios” The brands doing a good job throughout the Covid crisis right now How history has taught us now is not the time to start investing in marketing How to convince the board that marketing is worth the investment How we’re all likely to bounce back into the same behaviours as what we did before Covid Planning for a longer term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks What books and courses people should be looking at, as well as Linkedin recommendations How folks should be adapting in the case of redundancy or being furloughed Whether marketing is now being exposed for it’s short-termist approach The things most companies overlook in their marketing

Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more. Specifically, our questioning focused on: How marketers can approach working with their finance team, and vice versa How can we make budgets more accurate which look into the future? Methodologies for budgeting and the degree of tolerance do you tend to build into it? Advice for folks who are cash poor right now, but with strong orders on the books in six months time? The fundamentals of finance Deepa wishes everyone would grasp? Where marketers should be looking first to upskill? The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in? Should SME’s take up the government bounce back loan? Pros and Cons?

COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful? In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics: – How can brands continue connecting with their consumers? – How can brands continue making assets, even without access to studios and proper equipment? – And how can brands make the most of their budgets, despite them being slashed right now?

Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.

 Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best-known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time. Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too. There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.