Marketing Meetup Podcast

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. Well actually, it’s far from it. In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.

The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas. So, how do you fill the gaps in your feed with stuff that matters? Well, Andy Lambert, Director of ContentCal tells us exactly how in our latest podcast. He also arms us with a content management plan, as well as a list of tools to help us execute it efficiently.

Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe. But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.

Jodanna is not only entrepreneurial but incredibly skilled visual artist, photographer and writer.

Join Jo as she wades through the disingenuous claims of AI applications and looks at: - How AI is being falsely marketed - Who's really using AI - Using AI to find out what customers really think and feel

So, you want to be your own boss? Lessons from two years on a rollercoaster ride.  I was a marketing manager at a tech firm. My salary was creeping up, the mortgage was going down, our annual holidays were getting more epic. Then I quit, with no real plan other than “let’s start our own business”.  Fast forward two years and I’ve had months I couldn’t pay myself. I ran our business while travelling across Asia. I’ve scrambled to figure out how on earth you run PAYE, what GDPR means for a small business, and how to get clients when all you can hear is crickets.  One hell of a rollercoaster ride later, I’ll be sharing what I’ve learned for anyone who thinks “Screw this. I’m going to do it for myself!” and I’ll be revealing how we plan to go from feast and famine months to something a little more stable.

Jess Evans, Head of Partnerships at Phrasee explains: - The difference between AI and machine learning - Why it matters to use AI-powered solutions - How AI is transforming the way brands speak to their customers online

Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does.  As someone who is FLYING on linkedin himself, and most importantly: driving business from it, Chris shares his views on what you can be doing to drive more business from this increasingly popular platform.

Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.

China is deep into building an engaged audience and will be talking about how doing so is part of a strategy to drive revenue to her core business.