Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week.

Some of the headlines included:
- Knowing your audience and what they are interested in
- Write about content that matters. What will make a difference in the audience’s professional lives?
- Measuring success on impact and influence vs vanity metrics
- Sometimes it is essential to say the things that others don’t want to - be bold
- Understand the context that you’re writing in
- Learn your craft and get as much experience as possible.