Marketing Meetup Podcast

Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and Instagram. In this time, they've learned a few things about the commonalities across social media platforms, and how to grow an audience on each. He's also, of course, learned a lot about the things that separate them too. In this webinar, we'll explore both - leaving you with a greater sense of what you need to understand in order to grow a significant and dedicated social media presence.

Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realise brain health is just as important as physical health. For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve brain health.

One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’.  This is perhaps no more true than in Social Media, which, as a category has many different pillars, each of which have constantly shifting nuances and features among them. By the end of this session, I hope you’ll leave with a better sense on some of the biggest changes that you need to know about, and some tips on how to adapt.

Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to help lift some of the mystery. Using her MAGNET method, Mary walked us through some of the key steps she uses to discover hidden SEO opportunities to boost the traffic of her clients.

COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you? It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Communications at CUH, specifically focusing on: How did the Trust communicate with humanity? How did they build a community spirit when everything is going crazy? How do they just deal with the day to day impact - to just stop, think, and breathe from a personal wellbeing perspective? How did they give hope and purpose through their messaging and actions?

With the likes of Google and Facebook making it easier than ever for marketers to automate campaigns and carry out testing at scale, it can be all too easy to turn on campaigns and let them run, without truly considering the broader context of your advertising activity. In today's fast-moving environment - in which politics, social movements, and algorithm updates can shift things overnight, having a well-thought-out strategy, supported by smart tactics, is essential. In this session, Croud US Managing Director Kris Tait will explore the difference between marketing strategies and tactics - and the measurement models and frameworks you can use to set yourself up for success. He'll also take a look at what Google and Facebook have to say on recent developments, and share his own advice for avoiding falling into a performance marketing rut.

As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company. In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end. Daniel approached his talk by structuring as so: Why we need to prove the value of marketing, heading back to the 'Mad Men' roots Daniel's test, learn, challenge, earn approach Why marketers and advertisers are less trusted than policitians Daniel's model for truly understanding what matters to organisations Why we are not the CFO's enemy A model for marketing: strategy, team, insight, testing, measurement Why it's vital to simply understand what a business wants Daniel's insight into growing an agency

As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as. First we hear from Andy, who gives us a tactical view on how to build your content out.  Then, we hear from Martyn on a huge opportunity that so many of us are missing right now.

Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps. Max approached his talk by structuring it the following way: How the brain works best when finding creativity The high level science of the brain and creativity Max’s three R’s for creativity – related worlds, random links, revolution How to practically create an environment where creativity flows How to get buy in from more traditional teams for creative ideas And much more!

The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that. But, how do you achieve it? Well, to complement his excellent book, Beloved Brands, Graham Robertson gave us the whistle-stop tour of how to create brands that people don’t just engage with, they love them. This talk isn’t just theory – it’s super practical too. Some of the headlines included: Why brand love matters The difference between a product and a brand The love cycle, and how brands build emotional attachments over time, with associated actions Why you should love your customers back Setting your brand out as the solution to the enemy Figuring out your customers through insights and the tools to do so The consumer benefits ladder – insights, product, functional, emotional The functional & emotional benefit cheat sheet The balance between creativity and strategy Why ‘love it’ is the best bar you can set Why brand love means more profit  Graham’s profile: We’re really excited to have the author of Beloved Brands, and founder of the namesake company speaking with us. Graham Robertson. Professionally, Graham has led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read. On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly. Graham himself posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs….pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can’t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don’t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk. The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.