Marketing Meetup Podcast

Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?

How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs In this talk, Sherilyn shares her ways to find meaning in your life – especially relevant after a tough year in 2020.

May 2019. Harry wrote his first marketing article. A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.

A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in. Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world’s best known CEOs. In this session – he’ll speak through how you can do it too.

We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice. Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately we have two people who know what to do, and how to do it. In this session, we interview them to find out.

Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19). In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of change, as well as what marketers can do about it.

Social media is changing all the time, right? In this session, Kirstie shares 20 recent changes in the social media space that will change your social implementation straight away.

Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again. And yet, they're so tricky to get right. In this session, Hannah takes you through the things you need to know about building badass landing pages, with a live audit too!

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?

Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.