Marketing Meetup Podcast

Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19). In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of change, as well as what marketers can do about it.

Social media is changing all the time, right? In this session, Kirstie shares 20 recent changes in the social media space that will change your social implementation straight away.

Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again. And yet, they're so tricky to get right. In this session, Hannah takes you through the things you need to know about building badass landing pages, with a live audit too!

Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?

Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.

Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and Instagram. In this time, they've learned a few things about the commonalities across social media platforms, and how to grow an audience on each. He's also, of course, learned a lot about the things that separate them too. In this webinar, we'll explore both - leaving you with a greater sense of what you need to understand in order to grow a significant and dedicated social media presence.

Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realise brain health is just as important as physical health. For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve brain health.

One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’.  This is perhaps no more true than in Social Media, which, as a category has many different pillars, each of which have constantly shifting nuances and features among them. By the end of this session, I hope you’ll leave with a better sense on some of the biggest changes that you need to know about, and some tips on how to adapt.

Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to help lift some of the mystery. Using her MAGNET method, Mary walked us through some of the key steps she uses to discover hidden SEO opportunities to boost the traffic of her clients.

COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you? It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Communications at CUH, specifically focusing on: How did the Trust communicate with humanity? How did they build a community spirit when everything is going crazy? How do they just deal with the day to day impact - to just stop, think, and breathe from a personal wellbeing perspective? How did they give hope and purpose through their messaging and actions?