Marketing Meetup Podcast

Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere. In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.

Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen. - Learn why Listening to the speaker is the wrong place to start communication - Understand the Four most common barriers to your listening - Explore the neuroscience of speaking, listening and thinking and its impact on communication.

Adele Revella, Founder of Buyer Persona Institute, shares insights on creating effective customer personas. She discusses the misconceptions surrounding buyer personas, the impact of COVID-19 on persona evolution, and the importance of understanding buyer needs. She highlights the significance of conducting win lost interviews and emphasizes the role of marketers in solving customer problems.

Storytelling is one of the best ways for marketers to get their message across. Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own. This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.

PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash drain. In this talk, Anu talks you through how to PPC like a pro.

Purpose: often spoken about – rarely understood or met. Laura has been doing the hard work of late, establishing what her purpose is, and the brand of her company. In this session, she’ll share hers, and how you can find your own.

Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you've never heard of them and the next second, they're everywhere you turn. Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.

Marketers… all we do is communicate with other people. But, there is really skill and nuance found in how we interact on a one to one basis: how we build relationships. In this session, we investigate what relationship marketing is, and, how to use it to grow your business.

Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young. In this talk, Liron who was employee number 13, discusses the journey and what you can take it from it.

Tim Soulo is the CMO of Ahrefs. In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the millions – and how you can build traffic to your website too. How do you build traffic to your website – key takeaways: Is SEO for your business? SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels. On SEO hacks One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks. Is your content marketing tied back to the business? Ahrefs have a three-level scoring system for blog posts, and whether the content they are producing is aligned to their business. Every post Ahrefs produce will be aligned against these levels. Ultimately, as marketers, the goal isn’t just to drive traffic, but traffic that converts. Having these levels also enables you to gain greater focus on what you are producing, as you are no longer just producing random bits of content for the sake of traffic, but you’re doing so with purpose. Level 3 – The problem you’re writing about is a perfect fit for the product/service you offer. You can tie what you do into the blog post perfectly, and use the content to both establish credibility, but also likely, sell. Level 2 – The product/service you offer is a partial solution for the problem you’re writing about, but not *critical*, as in level three. At this level, you can still speak about your product/service, but it is less well linked into what you are doing. Level 1 – At this level, what you’re writing about has a loose tie in to what you sell/offer, but it’s not a close fit. At this level, it would be hard to convert traffic off the back of someone landing on your page – even if it’s good for your traffic stats. How do you find time for content creation? Creation of content can be seen through two lenses. The first is time ‘spent’ and the second is time ‘invested’. Tim gave the example of a blog post he wrote a number of years ago that required him to get in touch with 500 different people to ask them to share their Google Analytics data, so he could investigate the ROI of guest posting. Years on, this post has still not been superseded at the top of Google for its ranking terms because no one else has put in the same amount of work to create something as valuable. Time invested in content where the author behaves more like a journalist than a copywriter yields results. How do you convince cynical members of your company of the value of investing in SEO? Simply, then the competition is capturing free results that you are not. How do you measure the value of SEO? Measurement of the impact of SEO and Content Marketing is not as simple as it seems. Tim points to at least 10 different ways content affect his business, but it would be difficult to attribute success to them. At Ahrefs, they don’t actually measure these things as a result!