Marketing Meetup Podcast

How do you build a business off the back of a simple newsletter? David Hieatt is the Founder of Hiut Denim & The Do Lectures. He’s famed for his creativity, and his storytelling. So much so, he’s appeared in a recent Apple ad campaign. One thing David holds dear is the importance of email marketing to him. In this session, we unpack how David has built his success off the back of his email list.

How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very different life than we were used to) not just our competitors. Couple that with Social Networks prioritising people over businesses, it makes it hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psychology that will help you to really hack the algorithm.

Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

How do you get press and build links? Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven. Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.

James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.

Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?

How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs In this talk, Sherilyn shares her ways to find meaning in your life – especially relevant after a tough year in 2020.

May 2019. Harry wrote his first marketing article. A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.

A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in. Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world’s best known CEOs. In this session – he’ll speak through how you can do it too.

We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice. Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately we have two people who know what to do, and how to do it. In this session, we interview them to find out.