Marketing Meetup Podcast How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute
Jun 1, 2021
Adele Revella, Founder of Buyer Persona Institute, shares insights on creating effective customer personas. She discusses the misconceptions surrounding buyer personas, the impact of COVID-19 on persona evolution, and the importance of understanding buyer needs. She highlights the significance of conducting win lost interviews and emphasizes the role of marketers in solving customer problems.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 5min
Introduction, Sponsor Thanks, and Adele's Excitement About Buyer Personas
04:45 • 3min
Understanding Buyer Personas and Customer Needs
07:15 • 21min
Understanding the Evolution of Customer Personas
28:15 • 3min
Understanding the Impact of Buyer Personas
31:31 • 7min
The Importance of Conducting Win Lost Interviews with Customers
38:47 • 2min
The Importance of Addressing Customer Needs
40:24 • 18min
Gratitude and Announcement of Next Season
57:59 • 2min