Adele Revella
CEO & Founder of Buyer Persona Institute
Best podcasts with Adele Revella
Ranked by the Snipd community
Jul 19, 2021 • 28min
Building Insightful Buyer Personas with Adele Revella of Buyer Persona Institute
Adele Revella, CEO & Founder of Buyer Persona Institute, discusses the effects of the pandemic on buyers, the difference between profiles and personas, building buyer trust, the Five Rings of Buying Insight, sample size for identifying patterns, meaningful differences across industries, candid conversations, and avoiding the buyer persona trap.
Jun 1, 2021 • 60min
How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute
Adele Revella, Founder of Buyer Persona Institute, shares insights on creating effective customer personas. She discusses the misconceptions surrounding buyer personas, the impact of COVID-19 on persona evolution, and the importance of understanding buyer needs. She highlights the significance of conducting win lost interviews and emphasizes the role of marketers in solving customer problems.
