Marketing Meetup Podcast

Mentorship is one of those things that can help really elevate your career and your learning. But how do you find the right mentor? Approach them? Be a good mentor? How can you be a good mentee? We've gathered a panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement. In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working? In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital. In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world. How did she do it? This is the story.

Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to drive loads of traffic to their sites. But those efforts can fall short for one simple reason: Your website sucks. We’ve all become comfortable with 2-to-5% website conversion rates, but in reality, that means that 95% of our prospects are slipping through our fingers. CRO is a blend of UX, analytics and psychological triggers you can implement to get people to convert. In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.

Matt McKie is the Global Head of Marketing for The Olympic Games, which is in itself... a bit crazy. In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).

In this talk, Sahana gave a big middle finger to the advice "Fake it until you make it". As a fellow sufferer of Imposter Syndrome, Sahana knows all too well the voice in your head screaming "Oh s***, what am I doing here? This is a massive mistake." So shared a tried and tested toolkit of habits ánd exercises to overcome the dreaded Imposter Syndrome throughout your career (with a few tips for managers thrown in for good measure).

It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors. Everyone is telling you that differentiation is critical, yet no one talks about the HOW. ‍ In this session, 7 submitters were selected for LIVE laser coaching around radical differentiation.

How do you get businesses to buy into big, crazy, chaotic ideas? Carrie and Steven have worked with companies to put dildos in Easter eggs and put Bernie Sanders on IKEA chairs. In this talk, they speak through how they get businesses to take the risks they need to, to really disrupt the market.

Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this friendly chat, they'll share how they do it, and answer your questions 🙂