Marketing Meetup Podcast

Purpose: often spoken about – rarely understood or met. Laura has been doing the hard work of late, establishing what her purpose is, and the brand of her company. In this session, she’ll share hers, and how you can find your own.

Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you've never heard of them and the next second, they're everywhere you turn. Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.

Marketers… all we do is communicate with other people. But, there is really skill and nuance found in how we interact on a one to one basis: how we build relationships. In this session, we investigate what relationship marketing is, and, how to use it to grow your business.

Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young. In this talk, Liron who was employee number 13, discusses the journey and what you can take it from it.

Tim Soulo is the CMO of Ahrefs. In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the millions – and how you can build traffic to your website too. How do you build traffic to your website – key takeaways: Is SEO for your business? SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels. On SEO hacks One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks. Is your content marketing tied back to the business? Ahrefs have a three-level scoring system for blog posts, and whether the content they are producing is aligned to their business. Every post Ahrefs produce will be aligned against these levels. Ultimately, as marketers, the goal isn’t just to drive traffic, but traffic that converts. Having these levels also enables you to gain greater focus on what you are producing, as you are no longer just producing random bits of content for the sake of traffic, but you’re doing so with purpose. Level 3 – The problem you’re writing about is a perfect fit for the product/service you offer. You can tie what you do into the blog post perfectly, and use the content to both establish credibility, but also likely, sell. Level 2 – The product/service you offer is a partial solution for the problem you’re writing about, but not *critical*, as in level three. At this level, you can still speak about your product/service, but it is less well linked into what you are doing. Level 1 – At this level, what you’re writing about has a loose tie in to what you sell/offer, but it’s not a close fit. At this level, it would be hard to convert traffic off the back of someone landing on your page – even if it’s good for your traffic stats. How do you find time for content creation? Creation of content can be seen through two lenses. The first is time ‘spent’ and the second is time ‘invested’. Tim gave the example of a blog post he wrote a number of years ago that required him to get in touch with 500 different people to ask them to share their Google Analytics data, so he could investigate the ROI of guest posting. Years on, this post has still not been superseded at the top of Google for its ranking terms because no one else has put in the same amount of work to create something as valuable. Time invested in content where the author behaves more like a journalist than a copywriter yields results. How do you convince cynical members of your company of the value of investing in SEO? Simply, then the competition is capturing free results that you are not. How do you measure the value of SEO? Measurement of the impact of SEO and Content Marketing is not as simple as it seems. Tim points to at least 10 different ways content affect his business, but it would be difficult to attribute success to them. At Ahrefs, they don’t actually measure these things as a result!

Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever. Dave Harland has dedicated his professional life to writing great copy: and he does it so well! In this talk, Dave shares his tips and tricks for writing great copy for social media.

How can you build customer loyalty? When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relationship that rewards you with trust, love and loyalty. Marisa found this out for herself when she gave our customers the chance to opt-out of emails about sensitive occasions (like Mother’s Day) in 2019. The response from our customers was unexpectedly huge. In this webinar, Marisa discusses how when you put the data down, you can start to win loyalty through two way customer relationships.

In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it. Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating. In this session Giles and Ryan will share: • How best to present risk vs reward • How to better communicate the value of creativity • And share why being “brave” can be a fool’s errand

Podcast listenership has been growing every year for the past few years, and shows no signs of letting up. Theo Watt and Eve Young co-host the chart-topping Social Minds podcast - now 119 episodes deep. In this webinar, we explore how to create a world class podcast in terms of production, and the tips and tricks along the way.

Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations. And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office. In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.