Marketing Meetup Podcast

As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time. But isn't it more important that we resonate with them? That we're not just a pixel on a screen but a reaction created? An emotion stirred? An action prompted. In this interview with global keynote speaker, host of Unthinkable podcast and multiple times author, Jay Acunzo - we'll explore what it really means to resonate with your audience, and more importantly - how to do it.

In this episode, Joe goes back to basics with the things he wish he had known when he started his marketing career

Sarah Warby has one of the most impressive CVs in marketing. More than that though, she's a clear thinker and a down to earth human being. Now leading one of the most popular brands in the UK (and increasingly the world) - we asked Sarah to come and speak about her view that happiness breeds success, not the other way round.

When planning digital campaigns, the focus is firmly on the data and rightly so. However, whilst we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked.  The reality is, no matter how much we know about our customer, product and channels, all strategies are based on assumptions. In this talk, we will discuss how we can not only identify those assumptions but turn them into optimisation opportunities that will help us improve future campaign performance and ultimately meet our business objectives.

This webinar will give you nine ways to have good, creative ideas. Because there is nothing worse than a blank sheet of paper and fingers lingering over a keyboard, unsure what to type. Our guest is Eddie Shleyner, one of the best copywriters in the world today. His 50,360 Linkedin followers and 28,810 email subscribers would back us up on that 🙂

Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see others join in, and want to, but can't bring yourself to make that step into the group? Or, simply not feeling like you are giving everything you can give through holding back for *some* reason? All the while, you see people around you being heard, seemingly enjoying themselves and moving forward. There are lots of good reasons this could be the case. But confidence... that's one you can do something about. Kirtsy Hulse has helped tens of thousands of people across the world on their confidence journey. In a sentence, she helps people achieve more than they thought possible. She also happens to be a marketer :)

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell.  Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision - but make the right decision? Unfortunately most of what modern marketing attempts to do means we make decisions worse for brains... Looking at advances in neuroscience we'll explore what the brain needs to decide to take action. You'll learn about 5 biases the brain uses like a crutch and what you can do about them to lower the barriers to conversions. By the end of the session you'll be armed with actionable know how to help increase conversions. By the end of the session you'll be armed with actionable know how to help increase conversions and keep brains choosing you.

What are the upcoming trends in social media and digital marketing? Andy Lambert provides the lowdown with a bevy of data!