Marketing Meetup Podcast

Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see others join in, and want to, but can't bring yourself to make that step into the group? Or, simply not feeling like you are giving everything you can give through holding back for *some* reason? All the while, you see people around you being heard, seemingly enjoying themselves and moving forward. There are lots of good reasons this could be the case. But confidence... that's one you can do something about. Kirtsy Hulse has helped tens of thousands of people across the world on their confidence journey. In a sentence, she helps people achieve more than they thought possible. She also happens to be a marketer :)

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell.  Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.

Marketing briefs. A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish. Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on: - What are the biggest problems with marketing briefs - What's the impact? - Potential ways to reduce the damage and waste

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision - but make the right decision? Unfortunately most of what modern marketing attempts to do means we make decisions worse for brains... Looking at advances in neuroscience we'll explore what the brain needs to decide to take action. You'll learn about 5 biases the brain uses like a crutch and what you can do about them to lower the barriers to conversions. By the end of the session you'll be armed with actionable know how to help increase conversions. By the end of the session you'll be armed with actionable know how to help increase conversions and keep brains choosing you.

What are the upcoming trends in social media and digital marketing? Andy Lambert provides the lowdown with a bevy of data!

Mentorship is one of those things that can help really elevate your career and your learning. But how do you find the right mentor? Approach them? Be a good mentor? How can you be a good mentee? We've gathered a panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement. In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working? In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital. In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world. How did she do it? This is the story.

Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to drive loads of traffic to their sites. But those efforts can fall short for one simple reason: Your website sucks. We’ve all become comfortable with 2-to-5% website conversion rates, but in reality, that means that 95% of our prospects are slipping through our fingers. CRO is a blend of UX, analytics and psychological triggers you can implement to get people to convert. In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.