Marketing Meetup Podcast

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’. But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference. So, how do you do it? Bryony Thomas and Rachael Wheatley are outstanding, smart speakers with bags of experience and models to implement today to help get the board, your boss, and the team on board with marketing. We know you'll love this session.

Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.

Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile. And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed. Pragya and Lea have walked the walk when it comes to Linkedin - both have established strong personal brands, and their businesses are flourishing as a result. So, how can you smash Linkedin for yourself or your business too? That’s what this session is all about!

The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty? Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways from the experiment itself.

Sophie Miller gets social media. In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED. So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and create a community who genuinely feel part of something?

As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation. Yet, the reality is for many marketers that we either don’t know how or where to find meaningful data. Even if we do have the raw data: bringing it to life in a way that tells stories that work both internally and externally is a challenge. Thierry Ngutegure is really, really good at all of this. He finds and creates data, and then uses it to tell stories that get buy-in from internal teams, or press for his clients. In this session, he’ll share: - His research methods and sources for data gathering - How he turns these into stories that create impact internally and externally - Real-life examples of putting this into practice

In marketing we love change, but what about what won’t? The things that don’t change are the things that we can build strategies for the long term off the back of. In this talk, the influential and well-known VP of Brand Planning at Jellyfish - Tom Roach, shares 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. For an understanding of what really matters and a healthy dose of grounded thinking, be sure to make this session!

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.

As marketers, we know the success of our product often hinges on our messaging. The words we use can make the difference between customers getting it — or not. But with so many things to say, and only seconds to make an impression, it’s a struggle to find the right message. Where do you begin? What really matters to your audience? How can you stand out? In this webinar with messaging strategist and conversion copywriter, Diane Wiredu, we’ll discover how to create effective messaging that builds your brand and resonates with your audience.