Marketing Meetup Podcast

How to resonate more deeply with your audience – Jay Acunzo, Host, Unthinkable Podcast

Dec 16, 2021
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Jay's Favorite Disney Film Story

  • Jay Acunzo shares a nostalgic story about his favorite Disney film, "A Goofy Movie".
  • The story illustrates how personal favorites, not objective rankings, define resonance in audience connection.
INSIGHT

Resonance Beats Being Best

  • Resonance means being loved as a favorite, not simply being the biggest or best.
  • Jay says marketers should aim to build irrational bias and deep favor in their audience, not just objective success.
INSIGHT

Reach vs. Resonance Defined

  • Reach measures how many see your message; resonance measures how much they care.
  • Great marketing focuses on who stays and cares, not just who arrives.
Get the Snipd Podcast app to discover more snips from this episode
Get the app