

How to resonate more deeply with your audience – Jay Acunzo, Host, Unthinkable Podcast
Dec 16, 2021
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Episode notes
Jay's Favorite Disney Film Story
- Jay Acunzo shares a nostalgic story about his favorite Disney film, "A Goofy Movie".
- The story illustrates how personal favorites, not objective rankings, define resonance in audience connection.
Resonance Beats Being Best
- Resonance means being loved as a favorite, not simply being the biggest or best.
- Jay says marketers should aim to build irrational bias and deep favor in their audience, not just objective success.
Reach vs. Resonance Defined
- Reach measures how many see your message; resonance measures how much they care.
- Great marketing focuses on who stays and cares, not just who arrives.