Introduction

As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time.

But isn't it more important that we resonate with them? That we're not just a pixel on a screen but a reaction created? An emotion stirred? An action prompted.

In this interview with global keynote speaker, host of Unthinkable podcast and multiple times author, Jay Acunzo - we'll explore what it really means to resonate with your audience, and more importantly - how to do it.