How to resonate more deeply with your audience – Jay Acunzo, Host, Unthinkable Podcast
Marketing Meetup Podcast
00:00
Is This the Butt My Boss?
Marketers should focus on the people who are already aware of you, and make them really care for you. If they're not passionate enough to talk about you, to share what you're doing with other people, that's the problem. The idea that we can run around the world, reaching people for the first time and somehow, some way convincing them we're awesome isn't an efficient use of time or money.
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