The Relationship Between Inbound and Inbound Marketing

When working for an agency, every client in the beto be world came on. When they came on, they actually felt like friends. And i feel terrible about giving advice to other podcasters about sponsors because all the sponsors i've ever worked wih, i've had a pre existing relationship with. Sometimes it's actual human to human, i've met you before. So what i have to be willing to do to convince a boss, or at least have a dialogue with that boss, is to say, i understand where you're trying to go. I share your goals. Not your goals are wrong. You think short term, whatever. I understand where you'd like to go.