Marketing Meetup Podcast

Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavirus (COVID-19) pandemic has brought into focus an opportunity for businesses and marketers across the world to reevaluate their activity, reflecting on where we’ve gone wrong so far, and where we can do better in the future. In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change. Some key points covered were: – How the virus has forced us to reevaluate team communications, how introverts and extroverts interact, and how Zoom in particular has been a great asset for businesses acting in the current environment. – How the current model of being paid by the hour makes no sense in the current agency environment as the value we add is not proportionate to the time it takes – Kano theory – A model for explaining how moments of magic have the ability to delight the customer. Not only this, but how these moments of magic, often the first things to be cut from a budget, can be key drivers of commercial success. – And just so so so so much more.

BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. Things need to change. In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd.

One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. But do you know what the crazy part is? We haven’t even begun to scratch the surface. That’s right. What we think we know, we don’t. In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.

A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it. Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays. It’s about time we change things up. Jon Torrens is a former stand up comic, and current-day communications coach. In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. Well actually, it’s far from it. In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.

The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas. So, how do you fill the gaps in your feed with stuff that matters? Well, Andy Lambert, Director of ContentCal tells us exactly how in our latest podcast. He also arms us with a content management plan, as well as a list of tools to help us execute it efficiently.

Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe. But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.

Jodanna is not only entrepreneurial but incredibly skilled visual artist, photographer and writer.

Join Jo as she wades through the disingenuous claims of AI applications and looks at: - How AI is being falsely marketed - Who's really using AI - Using AI to find out what customers really think and feel

So, you want to be your own boss? Lessons from two years on a rollercoaster ride.  I was a marketing manager at a tech firm. My salary was creeping up, the mortgage was going down, our annual holidays were getting more epic. Then I quit, with no real plan other than “let’s start our own business”.  Fast forward two years and I’ve had months I couldn’t pay myself. I ran our business while travelling across Asia. I’ve scrambled to figure out how on earth you run PAYE, what GDPR means for a small business, and how to get clients when all you can hear is crickets.  One hell of a rollercoaster ride later, I’ll be sharing what I’ve learned for anyone who thinks “Screw this. I’m going to do it for myself!” and I’ll be revealing how we plan to go from feast and famine months to something a little more stable.