Marketing Meetup Podcast

The Marketing Meetup
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Jan 21, 2020 • 22min

Unlocking AI’s potential: How to see past the buzzwords and boost your bottom line - Jess Evans

Jess Evans, Head of Partnerships at Phrasee explains: - The difference between AI and machine learning - Why it matters to use AI-powered solutions - How AI is transforming the way brands speak to their customers online
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Jan 14, 2020 • 26min

LinkedIn Lead Gen is like throwing **** at a wall - Chris Williams

Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does.  As someone who is FLYING on linkedin himself, and most importantly: driving business from it, Chris shares his views on what you can be doing to drive more business from this increasingly popular platform.
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Jan 7, 2020 • 20min

Product Marketing: What does it mean to a 400 person software company? - Ben Rees

Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.
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10 snips
Jan 3, 2020 • 22min

Building a WhatsApp community for business - China Drewitt

Discover how to create an engaging WhatsApp community tailored for women in Birmingham. Learn about the speaker's personal journey from traditional education to freelancing in graphic design. Explore the blend of achievements and setbacks faced in building an audience of 2,000 subscribers in just eight months. Gain insights into innovative strategies for fostering community engagement through modern communication methods, moving beyond traditional newsletters and focusing on authenticity.
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Dec 13, 2019 • 54min

Growing a SaaS company from 0 to 30,000 customers - Andy Lambert, ContentCal

Something a little different for you.  In this podcast/webinar, we interview Andy Lambert from ContentCal, all about his entrepreneurial journey in growing ContentCal from a SaaS offering with 0 customers, to today having 30,000.  Andy is also the world's nicest man.
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Dec 3, 2019 • 39min

From Dragons Den to Exit - Jonny Plein

Jonny Plein took Pouch onto Dragon's Den. This is the story of how he took his company from founding to exit with a big marketing break along the way.
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Nov 26, 2019 • 36min

The battle for marketing's soul - Russell Parsons, Editor of Marketing Week

Russell Parsons is the Editor of the industry leading publication, Marketing Week. The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.
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Nov 26, 2019 • 19min

The myth of the full stack marketer - Zoe Cuthbertson

Full-stack marketers - we all like to pretend to be one, right? The truth is, there isn't really such a thing. In this talk, Zoe shares how you should be building your capabilities out in a T-shape, and the makeup of her perfect marketing team.
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Nov 25, 2019 • 40min

Personal branding: lessons learned from building the personal brands of marketing's biggest names - Ash Jones

Ash Jones has had a hand in building some of marketing's biggest names including Steven Bartlett.  He's done this through owning the narrative through building personal brands.  In this extended talk, Ash shares his strategy and tips for building personal brands that matter.
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Nov 18, 2019 • 17min

Why the era of the madmen (and women) has returned - Dan Kelsall

Marketers - we love data. We love doing things by the numbers.  And while we like to say the era of mad men and women is over, should it be? Dan Kelsall makes the case.

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