Marketing Meetup Podcast Building a WhatsApp community for business - China Drewitt
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Jan 3, 2020 Discover how to create an engaging WhatsApp community tailored for women in Birmingham. Learn about the speaker's personal journey from traditional education to freelancing in graphic design. Explore the blend of achievements and setbacks faced in building an audience of 2,000 subscribers in just eight months. Gain insights into innovative strategies for fostering community engagement through modern communication methods, moving beyond traditional newsletters and focusing on authenticity.
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From Uni Dropout To Fearless Founder
- Chyna quit university, chased music, freelanced in design and has been building businesses since her twenties.
- Her messy career journey gave her the fearlessness she uses to launch and iterate Girl Therapy.
Publish Consistently And Pivot Formats
- Do put out consistent short-form content even if initial reach is tiny to build momentum.
- Test formats and be willing to kill channels (she moved from email to WhatsApp) for better engagement.
Build A Ruthless, Data-Backed Target List
- Do gather and segment real data about your audience before scaling so outreach hits the right people.
- Use tools to build a targeted list and then vet accounts for relevance and potency.