Negotiation and Persuasion for Marketers - John Moss & Chris Smith

For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople.

There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there.

There is a whole range of myths about how persuasion works and many are just that, myths that don't work.