As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company.

In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end.

Daniel approached his talk by structuring as so:

• Why we need to prove the value of marketing, heading back to the 'Mad Men' roots
• Daniel's test, learn, challenge, earn approach
• Why marketers and advertisers are less trusted than policitians
• Daniel's model for truly understanding what matters to organisations
• Why we are not the CFO's enemy
• A model for marketing: strategy, team, insight, testing, measurement
• Why it's vital to simply understand what a business wants
• Daniel's insight into growing an agency